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All Journal Maddah : Jurnal Komunikasi dan Konseling Islam
Moch. Nuril Anwar
Universitas Ibrahimy Situbondo
Religion Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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KOMUNIKASI DESTINATION BRANDING LEREH LEREH BWI 1 TV DALAM MEMBENTUK IDENTITAS DAERAH Moch. Nuril Anwar; Mariyatul Qiptiyah; Siti Holiza Fitriana; Fasya Rina Sitajeng; Inayatul Maghfiroh
Maddah : Jurnal Komunikasi dan Konseling Islam Vol. 8 No. 1 (2026): Jurnal Komunikasi dan Konseling Islam
Publisher : Fakultas Dakwah Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/maddah.v8i1.9162

Abstract

This research aims to analyze the strategy of the "Lereh Lereh" program on the local television station BWI 1 TV in constructing tourism and culinary identities in Banyuwangi Regency. Amidst digital media disruption, local television faces significant challenges in remaining relevant as a cultural agent. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews, observation, and content analysis. The results indicate that BWI 1 TV implements three main strategic pillars: history-based narrative selection (framing), visualization of local cultural symbols, and digital platform synchronization. The program has successfully transformed audience perceptions of culinary and tourism from mere commodities into ancestral heritage that must be preserved. Theoretically, the program fulfills the cycle of social construction through the stages of objectification, internalization, and externalization, triggering the emergence of collective pride (social validation). This study concludes that technological adaptation and consistency in local narratives are key for regional television media to maintain their existence while strengthening regional identity in the era of globalization.
THE COMMUNICATION OF RELIGIOUS SENSITIVITY: A COMPARATIVE FRAMING ANALYSIS OF REALITY CONSTRUCTION IN PUBLIC VS. COMMUNITY MEDIA Moch. Nuril Anwar; Edy Supriyono
Maddah : Jurnal Komunikasi dan Konseling Islam Vol. 8 No. 2 (2026): Jurnal Komunikasi dan Konseling Islam
Publisher : Fakultas Dakwah Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/maddah.v8i2.10314

Abstract

This study compares how the two media outlets cover the news by examining four parts of the narrative: defining the problem, diagnosing the causes, evaluating morality, and recommending solutions. The research reveals significant differences in how the news is presented. Tempo uses a journalistic responsibility and procedural error framework, viewing the issue as a technical error in vetting and approving content and demanding better internal management of TV production. NU Online, on the other hand, uses a framework of defending the honor of Islamic boarding schools, emphasizing the emotional side (morality), calling for collective action from the community, and demanding greater ethical responsibility from the broadcasting company. These different ways of framing the issue clearly demonstrate that community-based media focuses on togetherness and protecting their identity, while mainstream media focuses on keeping the community in check and following official rules.
Co-Authors Edy Supriyono Fasya Rina Sitajeng Inayatul Maghfiroh Mariyatul Qiptiyah Siti Holiza Fitriana