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Understanding Consumer Preferences for Tangerines (Citrus reticulata) in Urban Traditional Markets: Evidence from Surakarta, Indonesia Lia Maharani; Mahananto; Kusriani Prasetyowati; Adhisty Puri Damayanti
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6328

Abstract

Citrus fruit is one of the fruits favored by the people of Indonesia because this fruit is easy to find anywhere and anytime and can be consumed by various circles of society, both the upper, middle and lower classes. Tangerine (Citrus reticulata) is one of the Citrus that lives in tropical and subtropical regions.This study aims to examine the attributes of tangerines that are consumer preferences in the traditional market of Surakarta City and examine the attributes of tangerines that are most considered by consumers in the decision to buy tangerines in the traditional market of Surakarta City. The method of determining the location uses a purposive method and the sampling method is carried out by accidental sampling, the determination of the number of respondents in each traditional market is determined proportionally to the number of respondents as many as 50 respondents. The data analysis method used is chi square analysis and multi-attribute Fishbein. The results of this study indicate that the tangerines that are consumer preferences in the traditional market of Surakarta City are tangerines that have a sweet taste, medium fruit prices (20,000-24,900), orange skin color and have medium fruit sizes (8-9 pieces/year). kg). The attribute of tangerines that is most considered in the decision to buy tangerines in the traditional market of Surakarta City is the attribute of sweetness. The order of attributes from the most considered to the least considered is fruit taste, fruit price, fruit skin color, and fruit size.
Efficiency of Soybean Farming Production Factors (Glycine max (L.) Merrill) in Bancak Hamlet, Gebyog Village, Mojogedang District, Karanganyar Regency Mahananto; Wahyu Widayat; Alina Dian Aryani
Journal of Rural and Urban Community Studies Vol 4 No 1 (2026): February
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i1.6473

Abstract

This thesis was stack based on the result of research aimed at assessing the cost, revenues, and income of Soybean farming; to study the effect on the use of production factors on the production of soybean farming; and to assess economic efficiency level of inputs combination used on soybean farming in Bancak village, sub district Mojogedang, Karanganyar Regency. Basic method of the research descriptive analysis method and its execution is by survey technique. The research took one village who have the biggest soybean productivity in sub district Mojogedang. There are 30 respondents and taken by simple random sampling method. The result of this research showed that with the farming costs of soybean is Rp11,200,155.94/Ha/MT, the farming revenue of soybean farming is Rp14,242,574.26/Ha/MT, and that produce income amount of Rp3,042,418.32/Ha/MT. To study the effect of the use of production factors about production is used regression model with the Cobb Douglas produce function model modification. The correlation of the use of production factors with production of soybean is realized in the Cobb Douglas produce function model as this: Y = -0.176.X10,552.X20,836.X3-0.775. X4-0.495. X5-0.043. X6-0.021. X7-0.285. X80,908. X91,179 That equation was analyzed by double linear regression showed that the used of those production factors are affected to soybean production. Individually production factors the land area and the seeds also having real effect the soybean production, labour, Urea ferlitizers, Phonska ferlitizers, Gandasil B fertilizers, Gandasil D fertilizers, insecticides Apidor, level of graduated education, and experience of soybean farming are not real effect to soybean production. Pursuant to maximum advantage approach can be known that using inputs of soybean farming in has not efficient.