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Anggia Arif
International Marketing Management, Politeknik Cendana, Medan, Indonesia
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Mathematics Physics

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The Role of Product Innovation in Increasing Competitiveness UMKM in the Post-Pandemic Era Anggia Arif; Dewi Anggraini
Journal of Science and Education (JSE) Vol. 7 No. 1 (2026): September 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v7i1.749

Abstract

The Covid-19 pandemic has significantly impacted the sustainability of Micro, Small, and Medium Enterprises (UMKM), particularly in terms of business competitiveness. In the post-pandemic era, product innovation has become a key strategy in maintaining and enhancing UMKM competitiveness. This study aims to analyze the role of product innovation in enhancing UMKM competitiveness in the post-pandemic era. The research method used is a quantitative approach with data collection techniques through questionnaires to UMKM actors. Data were analyzed using regression analysis to determine the effect of product innovation on competitiveness. The results show that product innovation has a positive and significant effect on UMKM competitiveness. Innovation in the form of improving product quality, design, packaging, and product variety has been proven to increase consumer purchasing interest and expand market share. Thus, product innovation is a crucial factor that UMKM actors must continue to develop to survive and compete sustainably in the post-pandemic era.
Co-Authors Dewi Anggraini