Yuli Novitasari
University Sains Indonesia, Bekasi

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THE RELATIONSHIP OF CAREER MOTIVATION, PERCEIVED EDUCATIONAL COST BURDEN, AND STUDY DURATION WITH ACCOUNTING STUDENTS’ INTEREST IN PARTICIPATING IN PPAk Resti Nur Insani; Yuli Novitasari; Miri Ardiansyah
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 1 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i1.464

Abstract

This study was motivated by the low interest of accounting students in participating in the Accounting Professional Education Program (PPAk), despite the program’s important role in developing professional accountants. This study aimed to analyze the influence of career motivation, perceived educational cost burden, and study duration on accounting students’ interest in enrolling in the PPAk program. This study employed a quantitative approach. The population consisted of 40 students from the Accounting Study Program at Universitas Sains Indonesia, cohorts 2021-2022, and a saturated sampling technique was applied. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression with SPSS version 27. The results indicated that career motivation and study duration had a positive and significant effect on students’ interest in enrolling in PPAk, while perceived educational cost burden had a negative and significant effect. Simultaneously, career motivation, perceived educational cost burden, and study duration significantly influenced accounting students’ interest in participating in PPAk. These findings suggest that increasing students’ career motivation, managing study duration effectively, and implementing more affordable educational cost policies may enhance students’ interest in pursuing accounting professional education.
THE INFLUENCE OF JOB MARKET CONSIDERATIONS, CAREER PATH, FINANCIAL REWARDS, AND MOTIVATION ON ACCOUNTING STUDENTS’ CAREER CHOICE AS PUBLIC ACCOUNTANTS Resta Nur Imani; Yuli Novitasari; Zahra Malinda Putri
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 1 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i1.465

Abstract

Despite the increasing demand for public accountants, the interest of accounting students in pursuing careers in this profession remains relatively low. This condition indicates that various factors may influence students’ career decisions in the accounting profession. This study aims to analyze the influence of job market considerations, career path, financial rewards, and motivation on accounting students’ career choice as public accountants. This study employed a quantitative approach using a saturated sampling technique, involving 40 students from the Accounting Study Program at Universitas Sains Indonesia from the 2021-2022 cohorts as respondents. The data were analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results showed that partially, career path, financial rewards, and motivation showed positive but insignificant effects on students’ career choice as public accountants. However, simultaneously, job market considerations, career path, financial rewards, and motivation significantly influenced accounting students’ career choice as public accountants, with a coefficient of determination of 87.7%. These findings highlight the importance of providing comprehensive job market information and strengthening career education strategies by higher education institutions and professional organizations to enhance students’ interest in the public accounting profession.