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All Journal Jurnal Pariwisata Nusantara
Babyjane Casillano
University of Saint Louis Tuguegarao City, Philippines
Social Sciences

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Highlighting Lag-Lagto River: Developing A Promotional Video to Position San Miguel Baggao, Philippines as A Key Tourist Site Trisha Angelica S. Bacud; Babyjane Casillano; Diana Elizabeth L. Lumabao; Gianne Kyle F. Quilang; Rose Fatima G. Suyu; Belman O. Millan Jr
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14407

Abstract

Purpose: This study aims to create a high-quality promotional video to boost the visibility and appeal of the Lag-Lagto River in San Miguel, Baggao, Philippines, as a prime tourist destination. It seeks to fill gaps in marketing and data by producing an engaging visual tool to promote the site effectively. Method: The study used a developmental research design to create a promotional video highlighting the Lag-Lagto River’s beauty and attractions. Insights from local stakeholders were gathered through purposive sampling, with data collected via surveys and observations to evaluate the video’s promotional effectiveness. Result: The study found that the promotional video significantly enhanced the Lag-Lagto River’s visibility and appeal, effectively showcasing its beauty and potential. It also confirmed that digital media is a cost-effective and powerful tool for promoting emerging tourist destinations. Contribution: The study highlights the value of high-quality promotional videos in boosting tourism visibility and engagement. It provides a practical framework for using multimedia and storytelling in tourism marketing, contributing to local economic growth and sustainable tourism development.
Evaluation of Destination Management at Governor’s Rapid, Quirino Province, Philippines: A Basis for Marketing Development Belman Millan; Babyjane Casillano; Diana Elizab; Lery Jane A. Baltazar
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15323

Abstract

Purpose: This study investigates the decline in tourist arrivals at Governor’s Rapid in Quirino Province, Philippines, and evaluates the strategies employed by local stakeholders to promote and manage the site, with the goal of identifying pathways for sustainable ecotourism development. Method: A basic qualitative research design was employed. Data were collected through semi- structured interviews with tourism officers, community members, and visitors, selected via purposive sampling. Thematic analysis was used to identify recurring patterns and themes. Result: The study identified multiple interrelated factors contributing to the decline, including limited infrastructure, weak promotional efforts, environmental degradation, and poor coordination among agencies. Existing initiatives, such as community involvement and occasional tourism campaigns, were found to be fragmented and reactive. The COVID-19 pandemic further disrupted travel behaviors, exacerbating the decline. Contribution: Findings underscore the urgent need for innovative, inclusive, and locally driven tourism management strategies. Recommendations include enhancing destination branding, improving infrastructure and accessibility, fostering stronger stakeholder collaboration, and adopting a resilience-based tourism framework. The study contributes to the broader discourse on rural tourism recovery and offers practical guidance for local policy-making and sustainable tourism development in post-pandemic contexts.  
Co-Authors Belman Millan Belman O. Millan Jr Diana Elizab Diana Elizabeth L. Lumabao Gianne Kyle F. Quilang Lery Jane A. Baltazar Rose Fatima G. Suyu Trisha Angelica S. Bacud