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All Journal Jurnal Hukum Ekonomi Syariah : AICONOMIA
Bustami Bustami
Institut Agama Islam Negeri Kerinci, Jambi Indonesia
Religion Law, Crime, Criminology & Criminal Justice

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Implementasi Etika dan Bisnis Islam dalam Pemasaran Produk Skincare Bening’s Kota Sungai Penuh Bustami Bustami
Jurnal Hukum Ekonomi Syariah : AICONOMIA Vol. 4 No. 1 (2025): Jurnal Hukum Ekonomi Syariah : AICONOMIA (edisi Khusus)
Publisher : Fakultas Syariah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/acm.v4i1.6917

Abstract

This research aims to find out how marketing strategies affect Islamic ethics and business, both directly and indirectly. This research used a qualitative approach which was collected by asking several questions directly to clear skincare consumers and the managers of clear clinics in Sungai Penuh, with a sample of 10 clear skincare users. The variables used in this research are the concept of Islamic business ethics and product marketing. The first stage is to find out what the product marketing concept is with questions regarding consumer confidence in product quality, brand image, and consumers' need for skincare. By analyzing and interviewing, we can find out how the marketing concept and influence on product use by consumers is real and based on facts. This research data was analyzed by conducting interviews by asking several questions to clear users.
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