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Ardiansyah Rasyid
Faculty of Economics and Business, Accounting Study Program, Universitas Tarumanagara Jakarta
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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SALES FORCE PERFORMANCE EFFECTIVENESS TRAINING IN SMES Ardiansyah Rasyid; Levina Setiawan; Johanna Aurielle Mardjo
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.658

Abstract

Achieving good sales performance will result from the performance of the sales force. Sales force performance is an evaluation of the sales force's contribution to achieving organizational goals. The purpose of the activity is to conduct a performance assessment of SMEs. Partners who become the place of activity are culinary creative product businesses in Jambi city. In improving business performance, through provision of knowledge on how to assess business performance that has been run. Based on the analysis of partner problems, there is still weak knowledge of performance appraisal so that it has not been able to achieve competitive advantage. The method offered in this activity is to implement a performance assessment instrument in the form of socialization and assistance to business owners. The outcomes of the exercise indicate that the salesperson performance training has been successful. By evaluating business performance, partners are now aware of areas for improvement to enhance business competitiveness and tackle growing competitive challenges effectively.
DIGITAL MARKETING STRATEGIES FOR KUCEKIN LAUNDRY MSMEs Ardiansyah Rasyid; Erwin Wangsadjaja; Jevon Andina Dragon; Wellson Arta
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.783

Abstract

Digital marketing strategies involve activities that responsibly address social and environmental aspects while meeting the needs of consumers and businesses. The training target is a laundry business located in West Jakarta, which faces numerous challenges, particularly in digital marketing. The goal of this activity is to help the business enhance its digital marketing knowledge to boost sales. The training method involves face-to-face sessions focusing on digital marketing, including how the business interacts with its environment and stakeholders. This strategy aims to improve brand loyalty, enhance employee and customer satisfaction, ensure compliance with regulations, and increase profitability. Through this activity, it is hoped that the issues faced by the business can be resolved, thereby improving its sustainability and effectiveness in marketing its services. The outcomes of this activity will include publications in journals and intellectual property rights (HAKI).
Co-Authors Erwin Wangsadjaja Jevon Andina Dragon Johanna Aurielle Mardjo Levina Setiawan Wellson Arta