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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Suriadi Suriadi
Prodi Bisnis Digital, Universitas Ichsan Sidenreng Rappang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PERKEMBANGAN KINERJA KEUANGAN PADA PT. PEGADAIAN (PERSERO) TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA AZA NURHIKMA; Mariam Makmur; Suriadi Suriadi
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 3 No 2 (2024): December, Hal 321-393
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v3i2.76

Abstract

There are various types of state-owned companies in Indonesia that are engaged in various fields, one of which is PT Pegadaian Persero tbk. Pegadaian is a company that aims to overcome people who are in need of money so as not to take loans to bonded dealers or commonly said to be loan sharks where they provide relatively high interest. The company's financial performance can be interpreted as a form of financial statement results that have been analyzed to determine the results of the company's performance and assess potential changes in resources owned during the specified period. The main objective of this study is to determine how the development of the company's performance of PT Pegadaian (Persero) tbk based on the results of the liquidity ratio, profitability ratio, activity ratio, and solvency ratio. The method used in this research is to use a quantitative approach with the data source used is secondary data and the data collection technique is based on documentation from the financial statements obtained and then analyzed using descriptive analysis using financial ratio analysis. The results of this study based on liquidity ratios, solvency, activity, and profitability show the company is in poor condition. Keywords: Financial Performance, Liquidity, Profitability, Activity, and Solvency Ratios
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA TOKO MYARUMI KABUPATEN SIDENRENG RAPPANG Widia Andayani Andayani; Suriadi Suriadi; Fadlina Fadlina
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 3 No 2 (2024): December, Hal 321-393
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v3i2.78

Abstract

Customer satisfaction is the most urgent thing in the business field because it is a determining factor in the success of a company, prices that are not affordable will make customers feel less satisfied. The purpose of this study was to determine whether the marketing mix of Product (X1), Price (X2), Place (X3) and Promotion (X4) has an effect on Customer Satisfaction at Toko Myarumi Sidenreng Rappang Regency, both partially and simultaneously.The method used in this research is quantitative research method with a type of correlation research. The data used in this study are primary data obtained from distributing questionnaires to customers of Toko Myarumi Sidenreng Rappang Regency, the population in this study is unlimited so that the researchers conducted a sample of 96 respondents using the lemeshow formula, then the data obtained were processed using the help of the SPSS program. The data analysis method used in this research is multiple linear regression analysis.The results showed that the marketing mix of Product (X1), Price (X2), Place (X3) and Promotion (X4), both partially and simultaneously had a positive and significant effect on Customer Satisfaction at Toko Myarumi Sidenreng Rappang Regency. Keywords: Marketing Mix and Customer Satisfaction.
Co-Authors AZA NURHIKMA Fadlina Fadlina Mariam Makmur Widia Andayani Andayani