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All Journal Jurnal Ekonomi Manajemen Akuntansi Journal of Management and Economics Research
Dessy Dwiyanti
Universitas Gunadarma, Depok
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Literasi Keuangan dan Media Sosial sebagai Determinan Minat Investasi Logam Mulia: Peran Self-Control sebagai Mediator Dessy Dwiyanti
Journal of Management and Economics Research Vol 4 No 2 (2026): April 2026
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v4i2.392

Abstract

This study aims to analyze the influence of financial literacy and social media on precious metal investment interest, with self-control serving as a mediating variable among students at Gunadarma University. The study employed a quantitative approach using an explanatory research design to examine the causal relationships among the variables. Primary data were collected through an online questionnaire distributed via Google Forms to 92 students selected using a purposive sampling technique. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The model evaluation consisted of outer model assessment through convergent validity, discriminant validity, and construct reliability tests, as well as inner model assessment through the coefficient of determination (R²), effect size (f²), and path significance testing using the bootstrapping procedure. The findings indicate that financial literacy and social media have a positive and significant effect on precious metal investment interest. Furthermore, financial literacy has a positive and significant effect on self-control. In contrast, social media has no significant effect on self-control, and self-control also has no significant effect on precious metal investment interest. The indirect effect analysis further reveals that self-control does not mediate the relationship between financial literacy and social media and precious metal investment interest. This study contributes to the development of Behavioral Finance Theory by demonstrating that cognitive factors, namely financial literacy and access to investment information through social media, play a more prominent role in fostering interest in precious metal investment than psychological factors such as self-control. The findings also provide practical implications for higher education institutions, financial institutions, and investment service providers in designing financial literacy education programs and optimizing social media as an effective channel to enhance investment interest among Generation Z.
Analisis Pengaruh Boikot Produk Kopi Starbucks terhadap Peningkatan Minat Beli Kopi Lokal pada Gen Z di Indonesia Dessy Dwiyanti
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 2 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i2.108

Abstract

Regarding the socio-political conflict between Israel and Palestine, many countries have criticized Israel's actions by boycotting Israeli products and products that support Israeli aggression against Palestine. Starbucks products are one of the products that support Israeli aggression and are very closely related to Gen Z in Indonesia, so this study was performed to examine the impact of a boycott of Starbucks products on interest in buying local coffee products among Gen Z using quantitative methods, because previous similar research was carried out using qualitative methods. A total of 100 Gunadarma University students were respondents to fill out this research questionnaire. The data analysis technique used is hypothesis testing through simple regression analysis assisted by SPSS software. The conclusion drawn from hypothesis testing showed an influence between the effect of boycotting Starbucks products (X) and the interest in buying local coffee (Y).
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