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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Yulasmi .
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Putra Indonesia YPTK Padang
Education Social Sciences

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Sosialisasi Strategi Pengembangan serta Pengenalan Potensi Sumber Daya Manusia pada Anak di Panti Asuhan Al-Hidayah Padang Meswantri .; Yulasmi .; Yusvi Diana
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v5i1.4458

Abstract

Education is a primary capital that plays a crucial role in improving the quality of human life, particularly for the younger generation as the successors of the nation. Through adequate education, individuals can acquire broad insights and knowledge, enabling them to develop their potential optimally. Quality education serves as a foundation for creating superior human resources (HR) with strong character and the capacity to contribute to national development. Human resource development needs to be carried out through well-directed strategies by utilizing individuals’ inherent potentials, including intellectual, moral-spiritual, independence, and social potentials. These four potentials constitute fundamental aspects in the holistic formation of children’s character and competencies. Intellectual potential supports cognitive abilities, moral-spiritual potential shapes values and attitudes, while independence and social potentials strengthen adaptability and social interaction skills. In this regard, community service activities were conducted to provide guidance for the administrators of Al-Hidayah Orphanage in Padang City. These activities were implemented systematically to provide conceptual and strategic understanding of holistic human resource potential development in children.
Pemberdayaan Kewirausahaan Sekolah melalui Pelatihan Branding dan Website di SMAN 14 Padang Meswantri .; Yulasmi .; Taufan Nugroho
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v5i2.5071

Abstract

This Community Service Program (PKM) focuses on empowering members of the School Entrepreneurship Unit (UKS) at SMA N 14 Padang through training in branding, resource management, and website-based digital promotion. Limited understanding of digital brand identity, resource management, and the utilization of information technology has become a major obstacle to developing school-based entrepreneurial activities in the digital era. Through this program, participants received training in designing promotional materials using Canva AI, guidance on developing promotional websites through the LoveWebsite platform, and an introduction to the use of artificial intelligence (AI) platforms for analyzing market trends and consumer needs. In addition, participants attended resource management training covering human resource management, task allocation based on competencies, efficient resource planning, time management, and the optimization of organizational assets and digital technologies to support business sustainability. The training aimed to enhance participants' organizational management skills, strengthen teamwork, and promote data-driven decision-making. The implementation methods included socialization, technical training, hands-on mentoring, practical resource management planning, and evaluation based on attendance, participation, and mastery of the training materials. The results demonstrated significant improvements in participants' knowledge and skills, particularly in developing digital brand identities, managing organizational resources effectively, creating professional visual promotional content, and establishing an online presence through the official UKS website. This program is expected to improve the competitiveness of the School Entrepreneurship Unit while contributing to sustainable, innovative, and competitive local economic development in the digital era.
Co-Authors Meswantri . Taufan Nugroho Yusvi Diana