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Rio Kurniawan
Universitas Trunojoyo Madura, Bangkalan, Indonesia

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Analisis Informasi Kandungan Produk Pinkflash Di Media Sosial Terhadap Kepercayaan Konsumen Dwi Sulistiyawati; Zakiyatul Amalia Saputri; Azri Amalan Tsalis; Rio Kurniawan
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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ANALYSIS OF PINKFLASH PRODUCT CONTENT ON SOCIAL MEDIA IN RELATION TO CONSUMER TRUST Social media has become one of the primary sources of information that people use when seeking references regarding beauty products, including information about a product’s ingredients and safety. This study aims to analyze the impact of information dissemination regarding Pinkflash product ingredients on social media on consumer trust levels and to examine the communication strategies employed by the company in addressing this issue. This study employs a qualitative approach using a phenomenological method through observation, interviews, and documentation. The results indicate that information circulating on social media regarding Pinkflash product ingredients influences consumers’ perceptions of product safety and quality. Some consumers experienced a decline in trust following exposure to negative information, while others maintained their trust based on their product usage experience and the credibility of the information sources they relied on. Furthermore, transparent and responsive communication strategies have proven to play a crucial role in maintaining and restoring consumer trust in Pinkflash products. This study concludes that the dissemination of information on social media has a significant influence on the formation of consumer trust; therefore, companies need to implement effective communication strategies to maintain their public image and trust.
Strategi Komunikasi Pemasaran Umkm Tresna Art Dalam Meningkatkan Daya Saing Produk Batik Tulis Dan Souvenir Khas Madura Nathasya L. Sitohang; Zahrotul Rifaah; Arnella G. Br Sebayang; Rio Kurniawan
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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MARKETING COMMUNICATION STRATEGY OF TRESNA ART MSME IN IMPROVING THE COMPETITIVENESS OF MADURESE BATIK AND SOUVENIR PRODUCTS This study aimed to analyze the marketing communication strategy implemented by Tresna Art MSME in improving the competitiveness of Madurese batik and souvenir products. The research was motivated by the increasing competition among batik and souvenir businesses in Bangkalan Regency. A descriptive qualitative method with a constructivist paradigm was employed. Data were collected through in-depth interviews, observation, and documentation. The main informant was Supik Amin as the owner of Tresna Art. The findings showed that Tresna Art implemented marketing communication strategies through social media utilization, sales promotion, direct communication with customers, participation in exhibitions, and digital marketing activities. These strategies increased customer awareness, expanded market reach, strengthened business image, and enhanced customer loyalty. Product quality, unique batik motifs, product innovation, and customer service were also identified as supporting factors in improving product competitiveness. The study concluded that marketing communication strategies played an important role in increasing the competitiveness of Madurese batik and souvenir products amid increasingly competitive business conditions.
Co-Authors Arnella G. Br Sebayang Azri Amalan Tsalis Dwi Sulistiyawati Nathasya L. Sitohang Zahrotul Rifaah Zakiyatul Amalia Saputri