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All Journal Oikonomia : Journal of Management Economics and Accounting Maneggio
Hendrawati Hamid
Institute of Public Administration (IPDN)
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Role of Innovation and Digitalization in Increasing Company Competitive Advantage in the Digital Economy Era Hendrawati Hamid
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xj659k93

Abstract

This research aims to analyze the role of innovation and digitalization in enhancing the competitive advantage of companies in the digital economy era. The findings reveal that innovation, in terms of products, processes, and business models, has a significant impact on a company's competitiveness. Digital technologies such as artificial intelligence, big data, and the Internet of Things (IoT) enable companies to create added value, enhance customer experience, and accelerate adaptation to market changes. Digitalization, with a high adoption rate, plays a larger role in optimizing internal operations and expanding market reach. The study also indicates that manufacturing and services sectors have different approaches to implementing digitalization, but both show significant improvements in competitiveness. The research concludes that companies that optimize innovation and digitalization have a stronger competitive position and can survive in the increasingly fierce global competition. However, challenges in digitalization implementation and digital capability development remain. Therefore, policies supporting digital skills development and funding access for innovation are crucial for accelerating digital transformation.
Implementation of Digital Human Resource Management (E-HRM) to Improve Organizational Efficiency in the Industry 4.0 Era Hendrawati Hamid
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/t4gnpg43

Abstract

This study aims to explore the implementation of Digital Human Resource Management (E-HRM) in improving organizational efficiency in the Industry 4.0 era. E-HRM allows organizations to automate various HR processes such as recruitment, performance management, training, and administration, resulting in operational efficiency and cost reduction. This study uses a qualitative approach with a case study design, relying on in-depth interviews with four informants directly involved in the implementation of E-HRM in their organizations. The results show that E-HRM improves the speed and accuracy of HR processes, enables data-driven decision-making through HR analytics, and reduces operational costs. In addition, E-HRM also increases employee engagement and facilitates skills development. However, implementation challenges such as resistance to change and limited digital skills among employees remain obstacles that need to be overcome with continuous training and strong managerial support. This study provides insights into how E-HRM can improve organizational efficiency, as well as strategies that can be used to overcome challenges in its implementation.
Crisis Management Strategies in Facing Global Economic Uncertainty: A Study of MSMEs in Makassar Hendrawati Hamid
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/msacj031

Abstract

Global economic uncertainty presents a significant challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly in navigating rapid market changes and currency fluctuations. This study aims to analyze the crisis management strategies employed by MSMEs in Makassar in response to global economic uncertainty. A qualitative approach with a case study method was used to explore the adaptation strategies implemented by MSMEs. The results show that MSMEs in Makassar employ various strategies such as product diversification, digital technology utilization, and collaboration with strategic partners. Product diversification enables MSMEs to reach broader markets and reduce dependence on a single product type. Digitalization, through the use of e-commerce platforms and social media, accelerates MSMEs' adaptation to economic uncertainty. Furthermore, partnerships with other businesses and the government play a crucial role in maintaining business continuity. Innovation in financial and operational management, such as more flexible cash flow management, also proves effective. This study shows that MSMEs' ability to adapt and innovate in crisis management strategies is essential to ensuring their sustainability amid global economic crises.
The Influence of Employer Branding on Millennials' Interest in Applying for Jobs in Private Companies Hendrawati Hamid
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.562

Abstract

This study aims to analyze the influence of employer branding on the interest of millennial generation in applying for jobs in private companies. In an increasingly competitive job market, companies need to create a positive image to attract the interest of millennials, who tend to prefer companies with a good reputation and values ​​aligned with their personal aspirations. This study uses a quantitative approach with a cross-sectional survey design. A questionnaire was distributed online to 100 respondents in Medan, measuring two variables: employer branding (independent variable) and the interest to apply for jobs (dependent variable). The results show that employer branding has a significant influence on millennials' interest, with a regression coefficient of 0.725 and a p-value of 0.000, indicating that factors such as company reputation, holistic well-being, self-development opportunities, and work-life balance significantly affect millennials' decisions to apply for jobs. This study also finds that social media plays an important role in introducing a company's image and enhancing its attractiveness in the eyes of millennials. Therefore, companies that can communicate positive values ​​and make good use of social media will be more successful in attracting millennial talent.
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