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All Journal Jurnal Ilmiah Ekonomi Islam Filantropi: Jurnal Manajemen Zakat dan Wakaf JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Betty Eliya Rokhmah
Universitas Islam Negeri Raden Mas Said Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Sikap dalam Memediasi Pengetahuan Wakaf dan Persepsi Manfaat terhadap Niat Wakaf Produktif Intan Fitry Luthfiany; Betty Eliya Rokhmah
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.447

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan wakaf dan persepsi manfaat terhadap niat wakaf produktif dengan sikap sebagai variabel mediasi pada mahasiswa UIN Raden Mas Said Surakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Sampel penelitian berjumlah 100 mahasiswa aktif yang dipilih menggunakan teknik convenience sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa pengetahuan wakaf berpengaruh positif dan signifikan terhadap niat wakaf produktif dan sikap berwakaf produktif. Persepsi manfaat berpengaruh positif dan signifikan terhadap sikap berwakaf produktif, namun tidak berpengaruh signifikan secara langsung terhadap niat wakaf produktif. Selain itu, sikap berwakaf produktif terbukti berpengaruh positif dan signifikan terhadap niat wakaf produktif serta menjadi variabel dengan pengaruh paling kuat dalam model penelitian. Hasil pengujian mediasi menunjukkan bahwa sikap mampu memediasi secara signifikan hubungan antara pengetahuan wakaf dan niat wakaf produktif serta hubungan antara persepsi manfaat dan niat wakaf produktif. Temuan ini mengindikasikan bahwa peningkatan literasi wakaf dan pemahaman manfaat wakaf perlu diarahkan pada pembentukan sikap positif agar mampu meningkatkan niat peserta didik untuk berpartisipasi dalam wakaf produktif. Penelitian ini memberikan dampak bagi pengembangan strategi edukasi dan sosialisasi wakaf produktif di kalangan generasi muda.
PENGARUH MODEL AIDA PADA KONTEN YOUTUBE BERAMAL BERSAMA TERHADAP KEPUTUSAN BERDONASI Zahida Zahro; Betty Eliya Rokhmah
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 4 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i4.20450

Abstract

This study aims to analyze the influence of the AIDA model (Attention, Interest, Desire, Action) on the decision to donate through the “Beramal Bersama” YouTube channel, using a quantitative approach with 100 respondents selected through a purposive sampling process based on Lemeshow’s formula. Data were collected via a 1–5 Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics. The results of the partial tests indicate that attention (sig. = 0.007), interest (sig.=0.006), and action (sig.=0.000) have a significant effect on the decision to donate, while desire does not have a significant effect (sig.=0.931). Simultaneously, all four variables had a significant effect, contributing 68.2% of the variance, with action being the most dominant variable (β = 0.500). These findings confirm that the AIDA model is not only relevant in the context of commercial marketing communication but is also applicable to video-based digital fundraising.
Analysis of Operational Risk Management Based on the Waqf Core Principles Approach: A Case Study of Quran Waqf Board Solo Arum Fitri Lestari; Muhammad Satar; Betty Eliya Rokhmah
Filantropi : Jurnal Manajemen Zakat dan Wakaf Vol. 6 No. 1 (2025): Filantropi: Jurnal Manajemen Zakat dan Wakaf
Publisher : Program Studi Manajemen Zakat dan Wakaf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/finalmazawa.v6i1.10213

Abstract

Qur'anic waqf, as a form of social and spiritual philanthropy, plays a vital role in supporting religious literacy and social welfare. However, its operational management faces significant challenges, including distribution errors, lack of transparency, and maintaining public trust, which can hinder its effectiveness in serving beneficiaries. This study examines the application of the Waqf Core Principles (WCP) framework in managing operational risks at the Solo Qur'anic Waqf Board (BWA). Employing a descriptive qualitative approach, this research collects data through direct observations and in-depth interviews with the branch manager of BWA Solo. The findings indicate that BWA Solo has successfully implemented key WCP principles, particularly in ensuring financial transparency, accountability, and equitable waqf distribution. Nevertheless, challenges persist, including inconsistencies in risk management and potential mismanagement. Moreover, the increasing complexity of waqf operations, driven by digitalization, necessitates continuous improvements in governance and security measures. This study highlights the crucial role of WCP in strengthening the operational efficiency and credibility of waqf institutions. The research also suggests enhancing risk mitigation strategies by leveraging technology, such as Artificial Intelligence (AI), to improve monitoring and reporting mechanisms. By addressing these challenges, waqf institutions can enhance their sustainability and societal impact, fostering greater trust and participation in waqf-based initiatives.
Co-Authors Arum Fitri Lestari Intan Fitry Luthfiany Muhammad Satar Zahida Zahro