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All Journal Jurnal Studi Perhotelan dan Pariwisata
Ni Gst Nym Suci Murni
Politeknik Negeri Bali, Bali, Indonesia
Agriculture, Biological Sciences & Forestry

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Digital Engagement and Guest Satisfaction: Advancing Sustainable Tourism at Boundless Bali Ni Putu Dyah Wulandari; Dewa Made Suria Antara; Ni Gst Nym Suci Murni
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6789

Abstract

Purpose: This study examines the influence of digital communication on guest satisfaction and its role in supporting perceived sustainable tourism outcomes within the specific context of slow tourism for digital nomad families at Boundless Bali.Research Methodology: A mixed-method sequential explanatory design was employed. Quantitative data were collected from 120 guests and analyzed using SEM-PLS. This was followed by a qualitative phase involving semi-structured interviews and focus group discussions with five key informants, processed through thematic analysis using NVivo 15.Results: Digital communication has a significant positive effect on guest satisfaction (T=4.880, p<0.05). The model yielded R-square values of 0.277 for satisfaction and 0.356 for sustainable tourism. Importantly, guest satisfaction serves as a significant partial mediator between digital communication and sustainable tourism (T=2.674, p=0.008).Conclusions: While digital communication facilitates operational efficiency, its impact on sustainability is primarily realized when it successfully enhances guest satisfaction. Effective digital strategies focusing on accessibility and personalization act as a mechanism for encouraging responsible travel behaviorst.Limitations: The study is limited by its reliance on self-reported data from a single site, which limits the generalizability of the findings.Contributions: This research applies the Technology Acceptance Model (TAM) and Smart Tourism Technology (STT) frameworks to the slow tourism niche, providing a model for hospitality practitioners to integrate digital tools to foster guest satisfaction and environmental awareness.
Digital Engagement and Guest Satisfaction: Advancing Sustainable Tourism at Boundless Bali Ni Putu Dyah Wulandari; Dewa Made Suria Antara; Ni Gst Nym Suci Murni
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6789

Abstract

Purpose: This study examines the influence of digital communication on guest satisfaction and its role in supporting perceived sustainable tourism outcomes within the slow tourism context of digital nomad families at Boundless Bali. While digital technology adoption in tourism has been widely studied, limited research explains how digital communication contributes to sustainability outcomes through guest satisfaction.Research Methodology: A mixed-method sequential explanatory design was employed. Quantitative data were collected from 120 guests and analyzed using SEM-PLS, followed by qualitative interviews and focus group discussions with five key informants analyzed through thematic analysis using NVivo 15.Results: Digital communication significantly affects guest satisfaction (T=4.880, p<0.05). The model explains 27.7% of satisfaction variance and 35.6% of sustainable tourism variance. Guest satisfaction partially mediates the relationship between digital communication and sustainable tourism (T=2.674, p=0.008).Conclusions: Digital communication supports sustainable tourism outcomes primarily by enhancing guest satisfaction. Strategies emphasizing accessibility and personalization encourage more responsible travel behavior.Limitations: The study relies on self-reported data from a single site, limiting generalizability.Contributions: This research extends TAM and Smart Tourism Technology (STT) by applying them to the underexplored slow tourism context of digital nomad families. It provides a novel perspective that digital communication contributes to sustainability not only through technological efficiency but also through improved guest experiences, offering practical guidance for developing personalized and sustainable hospitality strategies.
Co-Authors Dewa Made Suria Antara Ni Putu Dyah Wulandari