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All Journal Berajah Journal
Putu Yogi Agustia Pratama
Institut Desain Dan Bisnis Bali
Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH DIGITAL PAYMENT DAN ONLINE REVIEW TERHADAP NIAT BELI KONSUMEN PADA UMKM GEDONG ROTI DI DENPASAR Mulia Putra Muliana; Putu Astri Lestari; Gede Puspa; Putu Yogi Agustia Pratama
Berajah Journal Vol. 6 No. 3 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i3.570

Abstract

This study aims to analyze the effect of digital payment and online reviews on consumer purchase intention at Gedong Roti MSMEs in Denpasar City. A quantitative approach was employed involving 120 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS version 3.2.9 software. The results indicate that digital payment and online reviews have a positive and significant effect on consumer purchase intention. These findings suggest that the convenience of digital payment systems and credible online reviews can enhance consumers' purchase intentions toward Gedong Roti MSMEs.
Co-Authors Gede Puspa Mulia Putra Muliana Putu Astri Lestari