Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Amelia Amelia
Universitas Garut
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Advertising dan Online Customer Review Terhadap Keputusan Pembelian Moisturizer Skintific di TikTok Shop Hilman Rismanto; Amelia Amelia; Sani Febriani; Dhea Octavia; Djian Rafika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6434

Abstract

This study aims to examine the effect of advertising and online customer reviews on purchase decisions of Skintific moisturizer products on TikTok Shop. A quantitative approach was employed using a survey method involving 94 respondents who had purchased the product through TikTok Shop. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results indicate that advertising has no significant effect on purchase decisions. Similarly, online customer reviews do not significantly influence purchase decisions. Simultaneous testing also reveals that advertising and online customer reviews jointly have no significant effect on purchase decisions. These findings suggest that purchase decisions for skincare products in social commerce platforms are not solely determined by advertising exposure and customer reviews, but are influenced by other factors beyond the proposed model. This study provides empirical evidence that enriches the literature on digital marketing and social commerce, particularly in the context of TikTok Shop.
Co-Authors Dhea Octavia Djian Rafika Hilman Rismanto Sani Febriani