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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JIPITI: Jurnal Pengabdian kepada Masyarakat
Figo Alimbel
Politeknik Caltex Riau
Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Kepemimpinan Transformasional, Work-Life Balance dan Pengembangan Karir Terhadap Retensi Milenial dan Gen-Z Melalui Kepuasan Kerja Syintia Mega Putri; Figo Alimbel; Ramadhana Aulia Wisdawati; Jodi Septiadi Akbar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6517

Abstract

This study was conducted to examine the influence of Transformational Leadership, Work-Life Balance, and Career Development on Millennial and Gen-Z Retention through Job Satisfaction among banking employees in Pekanbaru City. The study used a quantitative approach. Quantitative data were obtained by distributing questionnaires to 100 Millennial and Gen-Z banking employees and analyzed using the Smart PLS 4 data processing system. The results showed that Transformational Leadership (β = 0.241; p = 0.004) means that Transformational Leadership has a positive and significant effect on Job Satisfaction, Work-Life Balance (β = 0.386; p = 0.000) means that Work-Life Balance has a positive and significant effect on Job Satisfaction, and the influence of Career Development (β = 0.419; p = 0.000) has a positive and significant effect on Job Satisfaction. Job Satisfaction was proven to have a very significant effect on Employee Retention with a path coefficient of (β = 0.567; p = 0.000). For the indirect influence of the mediation variable, it shows that Leadership has a positive and significant indirect influence on employee retention through Job Satisfaction with a coefficient value of 0.137. Then the Work-Life Balance variable shows a positive and significant indirect influence on employee retention through job satisfaction with a coefficient value of 0.219. And finally, Career Development has the greatest indirect influence on employee retention through job satisfaction with a coefficient value of 0.238. For the influence of Career Development, it is the variable with the highest level of results in increasing job satisfaction, followed by Work-Life Balance and Transformational Leadership. These findings provide practical implications for banking management to develop comprehensive retention strategies and policies with a focus on sustainable career development, work flexibility, and an inspirational leadership style to retain high-potential employee talent in the company.
Optimalisasi Penggunaan Sosial Media Sebagai Media Pemasaran Digital Bagi Siswa SMAN 1 Tualang Syintia Mega Putri Syintia; Figo Alimbel; Ivan Chatisa
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2026): Agustus 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

This community service activity aims to optimize the use of social media as a digital marketing medium for students of SMAN 1 Tualang. The implementation method used a workshop approach consisting of three stages: preparation, implementation, and evaluation. The activity was conducted on August 28, 2025, at the Computer Laboratory of SMAN 1 Tualang, involving 40 students and 6 accompanying teachers. The workshop materials included content marketing strategies, utilization of various social media platforms, audience engagement techniques, and live streaming practice using OBS Studio. The results showed a significant increase in students' understanding of digital marketing concepts, from an average pre-test score of 45% to 78% in the post-test. Student enthusiasm was evident from active participation during material presentations and numerous questions during discussion sessions. Survey results indicated that TikTok and Instagram were the preferred platforms for youth marketing with 68.4% preference each. This activity successfully enhanced students' knowledge and skills in utilizing social media platforms productively and strategically for digital marketing purposes.
Co-Authors Ivan Chatisa Jodi Septiadi Akbar Ramadhana Aulia Wisdawati Syintia Mega Putri Syintia Mega Putri Syintia