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All Journal EBID:Ekonomi Bisnis Digital
Asep Hermawan
Program Studi Manajemen, Universitas Trisakti Jakarta
Economics, Econometrics & Finance

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PENGARUH KEINGINAN MENIRU DAN FOMO DALAM PRODUK KOSMETIK YANG DIENDORSE OLEH SOSIAL MEDIA INFLUENCER Uswatun Hasanah; Asep Hermawan
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.230

Abstract

This research aims to analyze the influence of Imitation of Influencer, Social Comparison, Materialism, and Fear of Missing Out (FOMO) on Buying Intention. Data were collected through questionnaires from consumers who follow the social media accounts of three beauty influencers, namely Tasya Farasya, Nanda Arsyinta, and Hanum Mega, and are domiciled in Jakarta. The study used a sample size of 220 respondents with purposive sampling technique. The data analysis method employed in this research is Structural Equation Model (SEM) using AMOS 21 software. The results indicate that Imitation of Influencer has a positive influence on Social Comparison, Imitation of Influencer does not have a positive influence on Materialism, Social Comparison has a positive influence on FOMO, FOMO has a positive influence on Buying Intention, and Materialism has a positive influence on Buying Intention.
ANTESEDAN DAN KOSEKUENSI DARI ATTITUDE TERHADAP KOSMETIK HALAL Elita Mardani; Asep Hermawan
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.231

Abstract

This research aims to analyze the influence of awareness of halal cosmetics users based on Halal Logo, Halal Brand Image, Halal Awareness, Religiosity, Attitude and Behavioral Intention. Data was obtained through distributing online questionnaires to consumers who use or buy halal cosmetic products. The research sample consisted of 200 respondents selected using purposive sampling techniques. The data analysis method used was Structural Equation Model (SEM) using AMOS 24 software. The results showed that of the nine hypotheses proposed, six hypotheses were accepted and three hypotheses were rejected. The rejected hypothesis is that Halal Logo does not have a positive influence on Attitude, Halal Brand Image does not have a positive influence on Behavioral Intention, and Halal Awareness does not have a positive influence on Behavioral Intention.
Co-Authors Elita Mardani Uswatun Hasanah