Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Justek : Jurnal Sains Dan Teknologi
Nurul Aini
Department of Digital Business, Bina Nusantara University
Computer Science & IT Control & Systems Engineering Education Mathematics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Motivation of Gen Z Towards Creating a Sustainable Business Nurul Aini
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29400

Abstract

Abstract:  The sustainable business concept considers long-term value between people, the planet, and profit. The idea of sustainable business is considered very urgent amidst massive global climate change. This research aimed to determine Gen Z's motivation to start a sustainable business in the future. The research was conducted with 30 Gen Z from 6 cities in Central Java as respondents. This study uses descriptive analysis with a scoring technique and motivation model using the ERG theory. The research results showed that the motivation of Gen Z in Central Java to create sustainable businesses in the future, especially needs for existence, was very high (average score of 4.38), and for related needs, it was very high (average score of 4.37). For growth, needs were also very high (average score of 4.39). Based on these results, it can be concluded that Gen Z's motivation to create a sustainable business in Central Java was very high, especially in fulfilling primary needs, interaction, and development needs following ERG Theory.
Co-Authors