Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Business and Quality Research
Elisabeth Br Manik
Universitas HKBP Nomensen, Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence Use Of E-Wallet Against Behavior Compulsive Student Radya Alvionita Napitupulu; Elisabeth Br Manik; Fineti Hulu; Esteriang Hati Hura; Hamonangan E Siallagan
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.5644

Abstract

This study aims to determine the effect of using e-wallets on the consumptive behavior of college students. This research uses a quantitative method approach. Data was collected by distributing questionnaires to students who actively use e-wallets such as ShopeePay, GoPay, OVO, or Dana. The data analysis technique used is simple linear regression analysis. The results of the study indicate that the use of e-wallets has a positive and significant effect on student consumptive behavior. The ease of transaction features, promos, and discounts offered by e-wallets trigger impulse buying, which encourages students to behave more consumptively. This study suggests that students should improve their digital financial literacy to control their spending.
Co-Authors Esteriang Hati Hura Fineti Hulu Hamonangan E Siallagan Radya Alvionita Napitupulu