Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Asian Journal of Media and Culture
Astri Puspasari
Universitas Multi Data, Palembang, Indonesia
Arts Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Encoding Control, Decoding Resistance: State Power, Digital Media, and Identity Negotiation in Contemporary China Kausar Ali; Bambang Dwi Waluyo; Astri Puspasari
Asian Journal of Media and Culture Vol. 2 No. 2 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i2.123

Abstract

China’s rapid digital transformation has created a media ecosystem where technological innovation is closely intertwined with state governance and ideological regulation. This study examines how digital media, state power, and audience agency interact to shape identity construction in China’s digital public sphere. Employing a qualitative literature review with thematic analysis, the research synthesizes recent scholarship on digital governance, platform regulation, and audience reception. The analysis draws on Stuart Hall’s Encoding/Decoding model, Michel Foucault’s concept of governmentality, and Antonio Gramsci’s theory of hegemony. The findings reveal that China’s digital infrastructure simultaneously expands communication while reinforcing state oversight through algorithms, platform governance, and content moderation. Audience responses are not homogeneous but include hegemonic, negotiated, and oppositional readings shaped by social and cultural contexts. The study concludes that China’s digital media environment is a dynamic arena where state institutions, platforms, and users continuously negotiate meaning and identity, extending debates on digital authoritarianism, media power, and political communication.
Co-Authors Bambang Dwi Waluyo Kausar Ali