Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Muhammad Afrizal
Universitas Palangka Raya
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP LOYALITAS PENGGUNA APLIKASI INVESTASI REKSADANA ONLINE DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL MEDIASI PADA MAHASISWA UNIVERSITAS PALANGKA RAYA Pebri Rahman; Muhammad Afrizal; Solikah Nurwati
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 7 (2026): 2026 Juli
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i7.1011

Abstract

This study aims to analyze the influence of perceived ease of use and perceived risk on the loyalty of online mutual fund investment application users, with user satisfaction as a mediating variable among students of Universitas Palangka Raya. This study uses a quantitative approach with a survey method involving 201 respondents selected through purposive sampling and proportionate stratified random sampling techniques. Data are collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that perceived ease of use has a positive and significant effect on user satisfaction (p = 0.000). Perceived risk also has a positive and significant effect on user satisfaction (p = 0.012). Furthermore, perceived risk has a positive and significant effect on user loyalty (p = 0.006), while user satisfaction has a positive and significant effect on user loyalty (p = 0.009). However, perceived ease of use does not have a significant direct effect on user loyalty (p = 0.614). The mediation analysis shows that user satisfaction mediates the effect of perceived ease of use on user loyalty, but does not mediate the relationship between perceived risk and user loyalty. These findings indicate that user satisfaction plays an important role in building user loyalty toward online mutual fund investment applications. Therefore, service providers need to improve ease of use, system security, and service quality to enhance user satisfaction and maintain user loyalty.
Co-Authors Pebri Rahman Solikah Nurwati