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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Najwa Hayati
Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH INFORMASI INVESTASI ONLINE DAN MEDIA SOSIAL TERHADAP KEPUTUSAN INVESTASI PADA INSTRUMEN REKSADANA GEN Z MAHASISWA UNIVERSITAS PALANGKA RAYA DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MEDIASI Fransiska Tumanggor; Tesalonika Tesalonika; Najwa Hayati
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 7 (2026): 2026 Juli
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i7.1067

Abstract

The rapid development of digital technology has increased Generation Z's access to investment information through online platforms and social media. However, easy access to information does not necessarily lead to appropriate investment decisions without adequate financial literacy. This study aims to analyze the influence of online investment information and social media on mutual fund investment decisions among Generation Z students at Universitas Palangka Raya, with financial literacy serving as a mediating variable. This research employed a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that online investment information and social media do not directly influence investment decisions. However, both online investment information and social media have a positive and significant effect on financial literacy. Furthermore, financial literacy has a positive and significant effect on investment decisions. The indirect effect analysis reveals that financial literacy successfully mediates the relationship between online investment information, social media, and investment decisions. These findings demonstrate that financial literacy plays a crucial role in helping students process and evaluate investment information obtained from digital media before making investment decisions. Therefore, improving financial literacy is essential to encourage more rational and well-informed investment decision-making among Generation Z investors.
Co-Authors Fransiska Tumanggor Tesalonika Tesalonika