Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship Research
Mulyadi Nursi
Institut Bisnis dan Komunikasi Swadaya, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategic HRM, Digital Marketing Capability, and Startup Performance: The Mediating Role of Entrepreneurial Orientation in Generation Z Digital Startups Mulyadi Nursi; Henny Risnawati; Deni Gustiawan; Rachmad Risqy Kurniawan
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 2 (2026): Vol. 4, No. 2, May 2026: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i2.224

Abstract

ABSTRACT This study examines the effect of Strategic Human Resource Management and Digital Marketing Capability on Generation Z Digital Startup Performance, with Entrepreneurial Orientation as a mediating variable. The research addresses the limited integration of organizational capability and entrepreneurial orientation perspectives in explaining startup performance. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data from 200 founders and managers of digital startups in Indonesia. The results indicate that Strategic HRM and Digital Marketing Capability have positive and significant effects on both Entrepreneurial Orientation and startup performance. Entrepreneurial Orientation partially mediates these relationships. The structural model demonstrates strong explanatory power (R² = 0.62) and satisfactory goodness-of-fit indicators. The findings suggest that organizational capabilities must be activated through entrepreneurial orientation to generate superior performance. This study contributes to the development of an integrative capability-based framework within the context of Generation Z digital startups and provides strategic implications for integrated HR and digital marketing management.
Co-Authors Deni Gustiawan Henny Risnawati Rachmad Risqy Kurniawan