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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Alya
UIN Sulthan Thaha Saifuddin Jambi
Education

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ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BELI KOSMETIK HALAL PADA MAHASISWA UNIVERSITAS DI JAMBI Alya; Titin Agustin Nengsih; Elyanti Rosmanidar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.16463

Abstract

This study examines the influence of religiosity, halal logos, and knowledge on university students’ intention to purchase halal cosmetics in Jambi Province. Using a quantitative survey approach, data were collected from 100 students across five universities through purposive sampling. Multiple linear regression analysis with SPSS was applied after validity, reliability, and classical assumption tests. The findings reveal that religiosity and knowledge positively and significantly affect purchase intention, while the halal logo has no partial significant effect. Simultaneously, all variables significantly influence purchasing interest. These results indicate that students’ religious values and knowledge are key factors in shaping their intention to buy halal cosmetics.
Co-Authors Elyanti Rosmanidar Titin Agustin Nengsih