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p-Index From 2021 - 2026
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All Journal International Journal of Educational Research and Social Sciences (IJERSC)
Linghu Yin
Farabi International Business School, Al-Farabi Kazakh National University Almaty, Kazakhstan
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Institutional Optimization Paths for Government Regulation of Platform Capital Irregularities in Live Streaming Economy Yin Chengyuan; Song Shuhua; Linghu Yin
International Journal of Educational Research & Social Sciences Vol. 7 No. 4 (2026): August 2026 ( Indonesia - Myanmar - Kazakhstan )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v7i4.1048

Abstract

With the rapid expansion of live streaming economy, platform capital has penetrated all links of industrial operation. Driven by profit motives, many platform enterprises produce irregular capital behaviors such as predatory investment, exclusive traffic agreements, vicious subsidy competition and data-driven market monopoly, which bring severe challenges to traditional government regulatory framework. Based on regulatory economics theory and platform governance theory, this paper sorts out the typical conflicts between existing regulatory systems and platform capital operation characteristics, analyzes institutional obstacles including regulatory fragmentation, lagging digital rules, inadequate cross-department coordination and weak accountability mechanism. This research focuses on institutional innovation of government supervision, and puts forward targeted optimization paths from perfecting special regulatory laws, building whole-chain capital monitoring system, realizing coordinated multi-department supervision, improving algorithm transparency mechanism and constructing long-term regulatory credit system. The conclusions can provide policy reference for standardizing platform capital and promoting standardized development of live streaming business ecosystem.
Co-Authors Song Shuhua Yin Chengyuan