Garuda - Garba Rujukan Digital

EFEKTIVITAS USAHA MIKRO DALAM PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT Noorma Yunia; Setyabudi Daryono; Ilmi Albadiah; Euis Ajizah; Ade Sahruroji
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 9 No 1 (2026): JUNI 2026
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v9i1.1716

The existence of the Mawar Donut microenterprise has also been very helpful in alleviating social welfare issues and can help reduce the unemployment rate in the region. On the other hand, the microenterprise is also able to absorb labor in the region, thereby reducing the unemployment rate. To determine the effectiveness of the Mawar Donut microenterprise, To determine the effectiveness of the Mawar Donut microenterprise in improving economic well-being, qualitative research—which is designed to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions, and the thoughts of individuals or groups—uses a case study approach. Qualitative data is typically collected through various methods, such as interviews and observation. fieldwork, and documentation. Data collection techniques included observation, interviews, and documentation. The results of the study on Mawar Donat showed that the interview with Mrs. Ulfah Khofifah, the owner of the Mawar Donat shop, was effective in improving the well-being of the community surrounding the shop. Its location within a specific area—including the school zone—has boosted the prosperity of the Mawar Donat business and supported the local economy in general, making Mawar Donat a business that caters to the needs of every customer, whether for resale or for daily consumption.

PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN QUDWAH MART DI LEBAK Ilmi Albadiah; Mahmudin Syukur
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 5 No 1 (2022): JUNI 2022
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v5i1.666

Qudwah Mart is a minimarket brand that sells daily necessities such as food, drinks, stationery, and others.The formulation of the problem in this study is, first, how is Qudwah Mart's service quality, and second, how is the effect of service quality on customer satisfaction. While the objectives in this study are, firstly to determine the quality of service, the second to determine the effect of service quality on customer satisfaction. The method used is a quantitative method. Correlational quantitative method is research that aims to determine the effect or relationship between two or more variables. The population in this study amounted to 347 students while the samples taken were 52 students from the total population. The conclusion in this study is that the services provided so far to customers must always be improved so that customers are more satisfied and believe, Qudwah Mart Customer Satisfaction will be created if customers are satisfied with the products and services received. The results based on the (t test) show that service quality has a significant effect on customer satisfaction with the correlation value t count > t table (t count 9.387 is greater than the value t table = 2.008). The coefficient of determination test results obtained R Square of 0.638, which means that 63.8% of customer satisfaction is influenced by the service quality variable. The remaining 36.2% is explained by other variables. Keywords: Service Quality and Customer Satisfaction

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Ilmi Albadiah; Mahmudin Syukur
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 5 No 2 (2022): DESEMBER 2022
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v5i2.755

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yaitu : tangible (bukti fisik), reliability (kehandalan), responsiveness (tanggapan), assurance (jaminan) dan empathy (empati) pada kepuasan nasabah Bank syariah mandiri kantor cabang cikande. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah semua nasabah bank syariah mandiri yang berdomisili di pondok pesantren daar el qolam 4 sebanyak 39. Karna jumlah populasi kurang dari 100 orang maka dengan sampel diambil dari keseluruhan populasi yaitu sebanyak 39 orang nasabah penabung. Teknik pengumpulan data dilakukan dengan kuesioner. Analisis data dilakukan dengan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa tangible (bukti fisik), reliability (kehandalan), responsiveness (tanggapan), assurance (jaminan) dan empathy (empati) berpengaruh positif dan signifikan terhadap kepuasan nasabah Bank Syariah Mandiri Kantor Cabang Pembantu Cikande. Pengujian terhadap penelitian ini dilakukan dengan menggunakan uji asumsi klasik, uji korelasi dan uji regresi linier berganda dengan menggunakan IBM SPSS (Statistic program for social science) v.26. Hasil penelitian menunjukkan nilai thitung sebesar 3,459 yang artinya thitung > ttabel (3.459>2,208) dengan tingkat signifikansi 0,001 < 0,05. sehingga dapat disimpulkan bahwa H1 diterima, yang artinya kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah pada Bank Syariah Mandiri Kantor Cabang Cikande, dengan demikian hipotesis terbukti. Hasil uji koefisien determinasi menunjukan terdapat pengaruh variabel X (kualitas pelayanan) secara simultan terhadap Y (kepuasan nasabah) adalah sebesar 52,2%. Sedangkan sisanya 47,8% di pengaruhi oleh faktor lain di luar variabel ini. Kata Kunci : Kualitas Pelayanan, Kepuasan Nasabah.

Pengaruh Harga Dan Kualitas Produk Terhadap Volume Penjualan Menurut Perspektif Ekonomi Syariah Ilmi Albadiah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 3 No 1 (2020)
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v3i1.1030

This research is motivated by increasingly dynamic developments, humans are required to act quickly and precisely so as not to compete with others. Basically, sales volume in a company is closely related to consumer behavior. Consumer behavior is an important element in trading/entrepreneurship activities, therefore companies need to know about consumer behavior, because companies basically do not know what is in a consumer's mind at the time before, during or after purchasing the product, there is a tendency to influence the price and quality of the product on the sales volume made by consumers, suggests that company management needs to consider aspects of consumer behavior, especially the sales volume at the company. This research aims to determine the effect of price and product quality on sales volume and views on Sharia Economics among customers of Gerai Fasih Rangkasbitung products. Data collection in this research was carried out using questionnaires and documentation. The sample used was purposive sampling with a sample of 30 people and analysis of research data using multiple linear regression analysis using the SPSS version 20 program. Based on the test results, it shows that price has a positive and significant effect on sales volume with a value of tcount (3.923) > ttable (1, 70562). Partially, product quality has no effect on sales volume with a value of tcount (0.587) < ttable (1.70562). Simultaneously, price and product quality have a positive effect on sales volume with a value of fcount (18.573) > ftable (3.34). The Adjust R Square value obtained was 0.584 or 5.84%, meaning that the price and product quality variables had an influence on sales volume of 5.84%, while the remaining 41.6% was influenced or explained by other variables not included in this research model.Keywords: Price, Product Quality, Sales Volume

Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Noorma Yunia; Budiman Budiman; Ilmi Albadiah; Niah Soniah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 1 (2025): JUNI 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar

The background of this research highlights the importance of halal labels for Muslim consumers in Indonesia, who require guarantees of halal compliance for packaged food products. In Sindangsari Village, many residents have not yet paid attention to halal labels when purchasing products.This study aims to: 1. Determine the influence of the Halal label on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. Determine the influence of packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, and 3. Determine the influence of the Halal label and packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The research method used is a correlational quantitative method. The population in this study consisted of 1,004 individuals aged 18-35 years from Sindangsari Village. The sampling technique used is nonprobability sampling with a purposive sampling category of 62 respondents. Data collection techniques include observation, literature review, questionnaires, and documentation. The data analysis techniques used are validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, determination coefficient tests, t-tests, and F tests, with the assistance of the Statistical Package for the Social Sciences (SPSS) software version 29. The results of the study show that: 1. The Halal label variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. The packaging variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 3. The Halal label and packaging variables on food products simultaneously have a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The contribution of the Halal label and packaging to consumer purchase intention is 31.00%, while the remaining percentage is influenced by other factors outside the research variables.

PERAN DIGITALISASI PEMASARAN PRODUK DALAM MENINGKATKAN PENDAPATAN USAHA TERNAK BURUNG PUYUH PETELUR Hayatun Nufus; Noorma Yunia; Budiman Budiman; Ilmi Albadiah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 2 (2025): DESEMBER 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v8i2.1522

The development of information and communication technology has brought significant changes to various sectors of life, including the livestock sector. One form of adaptation to these developments is the implementation of digitalization in product marketing activities. This study aims to examine and understand how product marketing digitalization can influence the income of quail farming businesses in Nameng Village. Marketing digitalization refers to the use of various digital media and platforms, such as social media, instant messaging applications, and marketplaces, to market livestock products to consumers more widely and efficiently. This study uses a descriptive qualitative approach, focusing on one quail farming business operator in the Nameng Village area. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation to obtain comprehensive information about the digital marketing practices applied by business operators. This study also considers various supporting and inhibiting factors in the implementation of marketing digitalization, such as access to technology, digital literacy, and the local market's response to digital-based marketing approaches. The results of this study are expected to contribute to the development of more adaptive and relevant marketing strategies for livestock businesses, particularly in the context of utilizing digital technology in today's modern era

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