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All Journal Jurnal Agrisistem: Seri Sosek dan Penyuluhan Journal of Agribusiness Science and Rural Development
Helda Ibrahim
Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Makassar
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis keputusan pembelian produk sayur kubis organik oleh konsumen di Kota Makassar Andini Mughfira; Amal Said; Sulfiana Sulfiana; Helda Ibrahim
Journal of Agribusiness Science and Rural Development Vol. 5 No. 2 (2026): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/h7eq5j62

Abstract

This study aims to analyze the factors influencing consumers’ purchasing decisions of organic cabbage in three modern markets in Makassar City, namely Gelael Supermarket, Hero Supermarket, and Indomaret Fresh. The research employed a quantitative approach with incidental sampling techniques involving 90 respondents. Data were analyzed using descriptive statistics and multiple linear regression. The results show that lifestyle, education, product quality, and price perception significantly affect purchasing decisions. Among these, product quality and price are the dominant determinants of consumer decisions. These findings suggest that marketing strategies for organic vegetables should emphasize quality and price affordability.
Institutional and Technological Optimization to Support the Sustainability of Young Farmers' Businesses Suardi Bakri; Annisa Risdianika Putri; Kisman Awaluddin Arsyad; Muhammad Azhar; Helda Ibrahim
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/4mgwcz83

Abstract

In an effort to strengthen the independence and sustainability of young farmers' businesses, the Indonesian government has implemented various programs, one of which is the Youth Entrepreneurship and Employment Support Services (YESS) program through several simultaneous interventions, including fostering agricultural businesses run by young farmers. Business sustainability after program intervention is sometimes an issue. Therefore, this study aims to assess the level of sustainability using benchmarks for approaches to increasing revenue, production, and product diversification as well as  formulate strategies for the sustainability of young farmers' businesses after program intervention. The research was conducted in Bulukumba Regency, South Sulawesi Province, with a sample of 30 young farmers who were beneficiaries of the program, supported by secondary data from program implementers at the provincial, Project Implementation Unit, and regency levels, as well as the District Implementation Team. Data was collected through interviews, field observations, and documentation. Data analysis was conducted using SWOT analysis. The results of the study show that program interventions, especially capital assistance programs, contribute positively to capital strengthening, business capacity building, and business diversification. On the other hand, there are weaknesses in business management, innovation, and market access. The SWOT analysis results place young farmers' businesses in the aggressive-adaptive strategy quadrant with the main strategy recommendations being optimization of institutional support, utilization of digital technology in marketing, improvement of managerial and technical capacity through training, and business diversification to deal with external risks. This shows that the YESS Program intervention supports the sustainability of young farmers' businesses.
Co-Authors Amal Said Andini Mughfira Annisa Risdianika Putri Azhar, M Kisman Awaluddin Arsyad Suardi Bakri Sulfiana Sulfiana