Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Transactions on Artificial Intelligence (ITALIC)
Muchtadin Muchtadin
Universitas Mercu Buana
Computer Science & IT Control & Systems Engineering Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SEO Dimensions and AI-Assisted Predictive Scoring for Digital Business Sales Performance in Indonesia Muchtadin Muchtadin; Michael Surya Gunawan; Dwi Safarina; Kamal Arif Al-Farouqi
International Transactions on Artificial Intelligence Vol. 4 No. 2 (2026): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i2.1093

Abstract

The intensification of digital commerce competition has elevated Search Engine Optimization (SEO) into a strategically important yet empirically underexplored determinant of sales performance, particularly within Indonesia’s rapidly expanding e-commerce ecosystem, where organic search drives over 64% of commercial platform traffic. This study examines the influence of three core SEO dimensions on page optimization, off-page optimization, and technical SEO on digital business sales performance, measured through website traffic growth, customer conversion rates, and revenue improvement. A quantitative explanatory design was applied using primary data from structured question naires administered to 120 digital business owners and e-commerce managers in Indonesia, cross-validated with secondary Google Analytics records over a twelve-month observation window. Multiple linear regression was conducted after validity, reliability, normality, multicollinearity, and heteroscedasticity tests. An AI-assisted Predictive SEO Performance Scoring (PSPS) model was also developed as a weighted composite function based on standardized regression coefficients to simulate performance trajectories across three SEO deployment scenarios. All three SEO dimensions showed statistically significant positive effects on sales performance (p < 0.05), with on-page SEO recording the strongest coefficient (β = 0.342), followed by technical SEO (β = 0.318) and off-page SEO (β = 0.291). The model explained 68% of performance variance (R2 = 0.68). PSPS scenario analysis showed that comprehensive SEO adoption produced an 83.5% relative performance improvement over minimal deployment. These findings position SEO as a core strategic investment aligned with Indonesia’s Making Indonesia 4.0 agenda and SDGs 8, 9, and 10.
Co-Authors Dwi Safarina Kamal Arif Al-Farouqi Michael Surya Gunawan