Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Oikonomia : Journal of Management Economics and Accounting
Suharyanto Suharyanto
Prodi Bisnis Digital Universitas Kebangsaan Republik Indonesia
Economics, Econometrics & Finance

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Consumer Behavior in the Digital Age: An Analysis of Changes in Consumption Patterns from a Behavioral Economics Perspective Suharyanto Suharyanto
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 3 (2026): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i3.597

Abstract

This study examines changes in consumer behavior in the digital age through a behavioral economics lens, focusing on the cognitive biases, heuristics, and digital nudges that shape consumption patterns in online environments. The rapid expansion of e-commerce and social media platforms has fundamentally altered how individuals make purchasing decisions, introducing unprecedented complexities into consumer psychology. Employing a systematic literature review methodology, this research synthesizes findings from 20 peer-reviewed journal articles published between 2022 and 2025. The analysis reveals that digital environments strategically exploit loss aversion, anchoring bias, herding behavior, and the scarcity effect to stimulate impulsive purchasing and increase transaction volumes. Personalized algorithmic recommendations, social proof mechanisms, and digital payment frictionlessness collectively reduce cognitive resistance and amplify impulse buying tendencies. The study further demonstrates that Generation Z consumers exhibit heightened susceptibility to social media-driven behavioral nudges relative to older demographic cohorts. These findings contribute to the emerging literature on behavioral economics in digital markets by providing an integrated framework that connects specific platform design features with documented cognitive biases. This study concludes that understanding behavioral economic mechanisms in digital consumption contexts is essential for developing effective consumer protection policies and for designing ethically responsible digital marketing strategies.
Digital Behavior in Organizations: Employee–Customer Interaction in Platform Ecosystems Suharyanto Suharyanto
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 3 (2026): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i3.601

Abstract

The accelerating digitalization of organizational environments has fundamentally reshaped how employees interact with customers, particularly within platform-mediated ecosystems. This study examines the nature, determinants, and consequences of digital behavior in organizations, with a specific focus on employee customer interaction dynamics within platform ecosystems. Drawing on a systematic synthesis of empirical and conceptual literature published between 2021 and 2026, this article develops an integrated research framework that identifies four key antecedents employee digital competence, organizational transformation support, AI-enabled automation tools, and digital workspace design and traces their effects on interaction quality, customer engagement, and organizational performance. The findings indicate that platform ecosystems serve as critical mediating contexts in which employee digital behaviors are enacted, amplified, or constrained. Value co-creation, ecosystem fluidity, and governance mechanisms emerge as pivotal moderating factors. The study contributes an integrative framework to the literature on digital organizational behavior, interactive marketing, and platform management, and offers practical guidance for organizations seeking to optimize digital touchpoints in customer service delivery.
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