Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Salsabella Kanzu Watani
Institut Teknologi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategy to Restore Business Stability at PT. Edu Salsabella Kanzu Watani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10072

Abstract

This study investigates the decline in revenue of a company in the education technology (edtech) industry, PT. Edu, which resulted in the company cutting its budget, laying off employees, and reducing its marketing efforts. A qualitative method was used to identify internal and external challenges that affected the decline faced by PT. Edu with the aim of determining the root cause of the decline and formulating solutions. Several tools were used for data analysis, such as Marketing Mix 7Ps, VRIO, PESTEL, Porter's Five Forces, and SWOT. The author also used the TOWS Matrix to formulate the solutions presented in this study, which contain strategic recommendations for PT. Edu to restore its business stability.
Co-Authors