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All Journal Journal of Islamic Economics and Finance
Muhammad Ulil Albab
Universitas Terbuka
Economics, Econometrics & Finance

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Analysis of the Marketing Strategy of the Written Batik Business in Increasing Income Reviewed from the Perspective of Sharia Economics in Wiradesa, Pekalongan Muhammad Ulil Albab
Journal of Islamic Economics and Finance Vol. 2 No. 2 (2026)
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/al-mudayanah.v2i2.381

Abstract

Marketing strategy is one of the important factors in increasing the income of the written batik business in the midst of competition and the development of digital technology. This study aims to analyze the marketing strategies implemented by written batik entrepreneurs in Wiradesa, Pekalongan and review their application based on the perspective of sharia economics. This study uses a qualitative method with a descriptive approach. Data was obtained through interviews, observations, and documentation of written batik business actors in Wiradesa. The results of the study show that the marketing strategies implemented include the use of digital media, product innovation, improving service quality, and the application of marketing mix to expand the market and increase business revenue. From the perspective of the Islamic economy, the strategy is carried out by prioritizing the principles of honesty, trust, transparency, and fairness so as to increase consumer trust and support business sustainability.
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