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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Indo-Fintech Intellectuals: Journal of Economics and Business
Pindo Riski Saputra
Universitas Dharma Wacana
Humanities Economics, Econometrics & Finance Energy Social Sciences Other

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KOLABORASI PENTAHELIX DALAM PENGEMBANGAN SUSTAINABLE TOURISM BERBASIS KEARIFAN LOKAL DI KABUPATEN TULANG BAWANG BARAT Fitri wahyuni; Pindo Riski Saputra
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 6 No. 1 (2026): Indo-Fintech Intellectuals: Journal of Economics and Business (2026)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v6i1.6824

Abstract

Penelitian ini mengkaji kolaborasi Pentahelix antara pemerintah, akademisi, pelaku bisnis, masyarakat, dan media dalam pengembangan pariwisata berkelanjutan di Kabupaten Tulang Bawang Barat. Kabupaten ini menyimpan potensi wisata berbasis kearifan lokal yang cukup besar, namun pengembangan yang ada masih bersifat parsial dan tidak terkoordinasi. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif analitik melalui wawancara mendalam, observasi lapangan, dan studi dokumen. Hasil penelitian menunjukkan bahwa kolaborasi Pentahelix berhasil mendorong pengembangan destinasi wisata buatan di Kabupaten Tulang Bawang Barat dengan mengintegrasikan nilai budaya Lampung sebagai daya tarik utama. Hambatan utama meliputi lemahnya koordinasi lintas sektor, keterbatasan anggaran, serta rendahnya kapasitas SDM di tingkat desa. Penelitian menyimpulkan bahwa implementasi model Pentahelix yang efektif membutuhkan platform koordinasi yang formal dan berbasis regulasi daerah, bukan sekadar komunikasi informal. Temuan ini memperkuat pentingnya pelembagaan kolaborasi sebagai prasyarat pariwisata yang berkelanjutan.
STRENGTHENING PUBLIC COMMUNITY COLLABORATION IN WASTE MANAGEMENT GOVERNANCE AT THE HATIM BERSERI WASTE BANK IN METRO CITY Pindo Riski Saputra; Intan Destrilia; Sudarman Mersa
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22256777

Abstract

Waste management is an environmental issue that requires the involvement of various parties, including the government, the community, and waste management institutions. The Hatim Berseri Waste Bank in Metro City is a form of community-based waste management that is not only oriented towards reducing waste generation but also encourages community participation in creating a clean and sustainable environment. This study aims to analyze the strengthening of public-community collaboration in waste management governance at the Hatim Berseri Waste Bank in Metro City and to identify the forms of collaboration, the roles of stakeholders, and factors that support and hinder its implementation. This study uses a qualitative approach with descriptive methods. Data were obtained through observation, in-depth interviews, and documentation involving waste bank managers, the community, local governments, and other relevant parties. The results show that strengthening public and community collaboration is a crucial factor in increasing the effectiveness of waste management governance. Collaboration is realized through waste sorting activities at the source, waste collection and weighing, environmental education, community empowerment, and development of the economic value of waste. Synergy between managers, the community, the government, and other stakeholders can increase community participation while strengthening the sustainability of the waste bank program. However, several challenges remain, including limited community participation, consistent waste sorting, management capacity, and infrastructure support. Therefore, strengthened communication, clear role allocation, community capacity building, policy support, and innovations in circular economy-based waste management are needed to ensure more effective, participatory, and sustainable governance of the Hatim Berseri Waste Bank
EMPOWERING MSMEs THROUGH BRANDING STRENGTHENING AND DIGITAL MARKETING IN SUPPORTING LOCAL ECONOMIC DEVELOPMENT IN THE SUMBERSARI VILLAGE UNIT COOPERATIVE IN BANTUL IN METRO CITY Sigit Setioko; Fitri Wahyuni; Pindo Riski Saputra; Syeni Rakhmadani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22234816

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) is an important strategy in driving local economic growth, particularly through strengthening the capacity of business actors in facing increasingly dynamic market competition. This study aims to analyze MSME empowerment efforts through strengthening branding and digital marketing in supporting local economic development at the Sumbersari Bantul Village Unit Cooperative (KUD) in Metro City. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation of cooperative managers and MSME actors who are members of the Sumbersari Bantul KUD. The results show that strengthening branding can improve the identity, image, and competitiveness of MSME products, while the use of digital marketing provides broader opportunities in introducing products, reaching consumers, building interactions with customers, and increasing sales potential. However, its implementation still faces several obstacles, particularly limited digital literacy, social media management skills, brand identity consistency, and skills in producing attractive marketing content. Therefore, sustainable empowerment is needed through branding training, digital media management, creative content development, and digital-based marketing mentoring. This strengthening is expected to increase the competitiveness of MSMEs while strengthening the role of KUD as a vehicle for community economic empowerment and a driver of local economic development in Metro City.
Co-Authors Fitri wahyuni Intan Destrilia Sigit Setioko Sudarman Mersa Syeni Rakhmadani