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Formulation of stability strategies for business BSF maggot cultivation under hold and maintain conditions at Bumi Farm Bayu Dwi Prasetyo; Delta Hadi Purnama; Dewi Taurusyanti; Adi Surya Panji Gumilang
Jurnal Mantik Vol. 10 No. 1 (2026): May : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i1.7103

Abstract

Food loss and food waste are critical issues at both the national and regional levels. Various efforts have been made to address the accumulation of food waste, one of which is through Black Soldier Fly maggot cultivation. However, previous studies have tended to focus on general strategies and have not specifically integrated a comprehensive analysis of internal and external environments to align business strategies with the company’s position. Therefore, this research aims to formulate a comprehensive alternative business strategy for BSF maggot farming at Bumi Farm in accordance with the business’s position. This Research is a descriptive study. The data used consists of qualitative and quantitative data obtained through observation, interviews, questionnaire, and literature review. The data obtained were analyze using IFE, EFE, IE Matrix, and SWOT analysis. The results of this research indicate Bumi Farm achieved an IFE score of 2.38 and an EFE score of 2.69, both falling into the moderate category. These values place Bumi Farm in Cell V of the IE Matrix with a hold and maintain position. This position indicates that the business’s internal and external conditions are relatively stable but not yet strong enough for expansion. The recommended strategic alternative based on the SWOT matrix is a strategy of stabilizing and strengthening the business internally. The results of this research indicate that the sustainability of the maggot farming business depends not only on expansion but also on strengthening internal capacity and operational stability in the face of business environment dynamics
Instagram content management strategy of the digital business study program to increase the number of visitors Hana Nafisah; Abel Gandhy; Dewi Taurusyanti
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7332

Abstract

Instagram has become an important medium for academic communication, promotion, and institutional branding in higher education. This study aims to analyze the Instagram content management strategy of the Digital Business Study Program of Universitas Pakuan using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE), and SWOT approaches. A mixed-method approach was employed through interviews with three purposively selected informants, observations, and Instagram Insight documentation. Data validity was ensured through source triangulation. The findings indicate an IFE score of 3.12 and an EFE score of 3.22, positioning the study program in the Grow and Build category. The SWOT analysis identified the Strengths–Opportunities (SO) strategy as the most appropriate alternative, including optimizing Reels, increasing student activity publications, utilizing digital trends, and maintaining content consistency. This study contributes to strategic social media management and provides practical recommendations for improving audience engagement, institutional branding, and digital communication in higher education.