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Suarmanayasa I Nengah
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SALESPERSON PERFORMANCE IN THE BANKING INDUSTRY: THE ROLE OF PRODUCT KNOWLEDGE, COMMUNICATION SKILLS, AND CUSTOMER VISIT Kurniawan Panji; Suarmanayasa I Nengah; Heryanda Komang Krisna
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.7813

Abstract

This research aims to analyze the influence of product knowledge, communication skills, and customer visits on salesperson performance at PT. Bank Rakyat Indonesia (Persero) Tbk., Singaraja Branch Office. The study employed a quantitative causal research design to examine the relationships between these variables. A census sampling technique was utilized, involving the entire population of 111 salespersons, which includes Relationship Managers and Mantri. Data were collected through structured questionnaires using a 5-point Likert scale and analyzed using multiple linear regression, partial t-tests, and simultaneous F-test. The results demonstrate that product knowledge, communication skills, and customer visits each have a positive and significant partial effect on salesperson performance. Simultaneously, these three variables significantly influence performance with an F-value of 40.816 (p < 0.05), accounting for 53.4% of the performance variance. The study indicates that while each factor is a critical determinant, their synergistic integration is essential for achieving optimal sales targets and volume growth. The study concludes that product knowledge, communication skills, and customer visits serve as vital predictors of salesperson success in the banking sector. These findings suggest that management should prioritize periodic product refreshment and structured monitoring of visit quality to maintain performance stability and competitive advantage.
ANALYZING ORGANIZATIONAL COMMITMENT IN BANKING: THE IMPACT OF WORK-LIFE BALANCE, ORGANIZATIONAL SUPPORT, AND OPERATIONAL WORKLOAD Aziz Asri Mufti; Suarmanayasa I Nengah; Telagawathi Ni Luh Wayan Sayang
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8179

Abstract

This research aims to analyse the influence of work-life balance, perceived organizational support, and workload on organizational commitment at PT. Bank Rakyat Indonesia (Persero) Tbk., Gatot Subroto Branch Office, Denpasar. The study employed a quantitative causal research design to examine the relationships between these variables. A census sampling technique was utilized, involving the entire population of 133 permanent employees. Data were collected through structured questionnaires using a 5-point Likert scale and analysed using multiple linear regression, partial t-tests, and simultaneous F-test via SPSS 25. The results demonstrate that work-life balance and perceived organizational support each have a positive and significant partial effect on organizational commitment. Conversely, workload has a negative and significant influence, indicating that excessive task demands can drastically reduce employee loyalty. Simultaneously, these three variables significantly influence commitment with an F-value of 163.809 (p < 0.05), accounting for 79.2% of the commitment variance. This study provides a significant contribution by validating "Social Exchange Theory" and the "Three-Component Model of Commitment" within the Indonesian banking context, proving that the integration of organizational welfare and balanced task demands is a more dominant predictor of success than traditional operational targets. Furthermore, it highlights the management's evolving role in mitigating burnout and maintaining psychological ties during banking transformations.The study concludes that work-life balance, perceived organizational support, and workload serve as vital predictors of employee retention in the banking sector. These findings suggest that management should prioritize rational evaluations of operational targets and strengthen organizational support policies to maintain human resource stability and competitive advantage.
Co-Authors Aziz Asri Mufti Heryanda Komang Krisna Kurniawan Panji Telagawathi Ni Luh Wayan Sayang