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Syahputra, Dolly Indra
Universitas Medan Area
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Syahputra, Dolly Indra; Hendra, Yan; Hidayat, Taufik Wal
PERSPEKTIF Vol 7, No 1 (2018): Perspektif Januari
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (916.591 KB) | DOI: 10.31289/perspektif.v7i1.2523

Abstract

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North ?Sumatera ?such ?as ?public ?relations? sub-chairman ?and ?four ?public ?relations? staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government.?
Co-Authors Hidayat, Taufik Wal Yan Hendra