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All Journal Journal of Indonesia Business Research (JIBR)
Muhammad Azril Arya Kusuma
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The Influence Of Financial Literacy And Consumer Behavior On Consumer Decisions In Choosing Gopay As A Financial Technology Mobile Payment Application Using The Theory Of Reasoned Action For Gopay Users In Bandung City Muhammad Azril Arya Kusuma; Brady Rikumahu
Journal of Indonesia Business Research (JIBR) Vol. 3 No. 2 (2025): September 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v3i2.10003

Abstract

This study was conducted to examine the influence of financial literacy and consumer behavior on consumer decisions to use gopay as a financial technology mobile payment application with the theory of reasoned action with the object of research being gopay users in the city of Bandung. This study uses a quantitative approach with a purposive sampling data collection method with a sample size of 100 respondents. Ordinal logistic regression analysis was used to analyze the data. The results of this study indicate that simultaneously financial literacy and consumer behavior have a significant effect on consumer decisions to use the gopay application as a mobile payment tool. Partially financial literacy does not have a significant effect on consumer decisions and consumer behavior has a significant effect on consumer decisions.
Co-Authors Brady Rikumahu