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All Journal JEM17: Jurnal Ekonomi Manajemen
Tony Susilo Wibowo
Fakultas Ekonomi Dan Bisnis, Universitas PGRI Adi Buana Surabaya
Economics, Econometrics & Finance

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Ugly Joger? How Can The Creative Industry Utilise Human Resources In Accordance With Local Wisdom Ellen Ananda Elviana; Tony Susilo Wibowo; Nur Arifatus Syarifah; Nadia Nur Elisa Putri; Kaysha Yasmin Putri Ardiansyah
JEM17: Jurnal Ekonomi Manajemen Vol. 11 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v11i1.133626

Abstract

Human resource management is a key factor in ensuring the sustainability of Joger’s unique character and its competitiveness within the highly competitive creative industry. This study aims to analyseJoger’s human resource management strategies and examine the implementation of humanistic-based human resource management at Joger’s “word factory,” a creative company known for its cultural identity, creative wordplay, and distinctive Balinese service. The research method employs a qualitative approach using a literature review design combined with descriptive analysis. Data were collected through non-participatory observation and documentation at Joger’s “Word Factory.” The findings of this study explain how Joger develops a strong work culture, a values-based recruitment process, service-oriented employee training, and efforts to maintain employee loyalty. This study concludes that human resources are central to Joger’s success because the company’s source of creativity is rooted in and stems from the quality of its people. Keywords : creativity;employee loyalty;employee training;leadership;work culture
Co-Authors Ellen Ananda Elviana Kaysha Yasmin Putri Ardiansyah Nadia Nur Elisa Putri Nur Arifatus Syarifah