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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam
Mohamad Madum
Institut Agama Islam An Nawawi Purworejo
Religion Languange, Linguistic, Communication & Media Social Sciences

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Analysis of the 'Blood Fantasy' Phenomenon from the Perspective of Islamic Da'wah Communication Najmi Yaritsul Firdaus; Akhmad Muhaini; Mohamad Madum; Umi Nur Rofiqoh; Siti Aminah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.899

Abstract

The rapid development of digital media has transformed societal communication patterns, while simultaneously giving rise to various forms of deviant content on social media that have the potential to erode religious values, undermine public morality, and challenge the role of Islamic da’wah communication in the digital era. The research gap lies in the limited studies that analyze this phenomenon from the perspective of Islamic da’wah communication, as previous research has primarily focused on legal, psychological, or social media responses. This study examines how Islamic da’wah communication can respond to and counter the proliferation of blood fantasy content in digital spaces. The study aims to analyze this phenomenon and formulate relevant da’wah strategies in the digital era. The methodology employed is a qualitative approach with a case study design, using content documentation, non-participatory netnographic observation, and literature review. Data analysis was conducted using qualitative content analysis and critical discourse analysis. The results indicate that the widespread presence of blood fantasy content on social media reflects weak internalization of religious values, low digital and religious literacy, and the dominance of permissive and hedonistic communication patterns in digital spaces. Such content is not only produced as an individual expression but also gains social legitimacy through user interactions. In this context, Islamic da’wah communication has not yet served as an effective counterbalance to the flow of negative information. This study highlights the importance of preventive, educational, and contextual digital da’wah strategies as a moral counter-narrative  
Semiotic Analysis of Symbolic Communication in Li Scraf Hijab with Arabic Newspaper Motif Nafiul Haliza; Mohamad Madum; Isnaini Isnaini; Agam Maulana; Ananda Maya Damayanti
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.900

Abstract

The development of Muslim fashion in Indonesia shows that the hijab is no longer understood solely as a religious obligation, but also as a symbol of identity, lifestyle, and a medium for communicating Islamic values. Through its form, motifs, color, and style of wear, the hijab serves as a means of symbolic communication, conveying social, cultural, and da’wah messages. However, academic studies specifically addressing the hijab as a medium for contemporary da’wah through fashion products, especially local brands, remain limited. This study aims to analyze the symbolic communication contained in the Li Scraf hijab with the Arabic Newspaper motif and to examine consumers’ interpretations of these symbols at Li Boutique Berjan Purworejo. The study employs a qualitative approach, utilizing semiotic analysis of symbolic communication to examine the visual, textual, and symbolic elements of hijab design. The results indicate that the Li Scraf hijab serves as a medium for contemporary da’wah by integrating spiritual messages, religious values, and modern fashion aesthetics. This study enriches Islamic communication and cultural da’wah studies and offers practical implications for the development of an educational and religiously meaningful Muslim fashion industry.
Co-Authors Agam Maulana Akhmad Muhaini Ananda Maya Damayanti Isnaini Isnaini Nafiul Haliza Najmi Yaritsul Firdaus Siti Aminah Umi Nur Rofiqoh