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p-Index From 2021 - 2026
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All Journal International Journal Administration, Business & Organization
Salwa Nur Aulia
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Transformation of Office Facilities and Infrastructure Role in the Digital Era Salwa Nur Aulia; Rachma Nadhirah Putri Sanjaya
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.669

Abstract

Digital transformation has fundamentally changed the traditional role of office facilities and infrastructure, triggering the evolution from physical offices to smart and hybrid work environments. This study aims to identify the main drivers and synthesize the evolution of the role of facilities and infrastructure in supporting employee work effectiveness in the digital era. The method used is a Systematic Literature Review of 15 reputable primary sources from 2019 to 2025. The synthesis results show that the role of facilities and infrastructure is transforming in three main dimensions: (1) Digital facilities are evolving from paperless offices to AI-based smart automation. (2) Digital infrastructure (such as Cloud Computing) has become the main infrastructure that enables e-working and hybrid work. (3) Physical infrastructure has transformed into a user-centered Smart Workplace, where facility management is integrated with technology (IoT and Digital Twin) for efficiency and comfort. Crucially, the synthesis establishes a new theoretical framework: the interdependency between these three dimensions forms a Strategic Service Infrastructure. It can be concluded that the role of infrastructure has shifted from merely providing a place to supporting flexibility, which requires harmony between physical space and digital infrastructure to achieve optimal work effectiveness, and serves as a predictor for successful hybrid work implementation.
The Influence of TikTok Influencers' Korean Visual Style on University Students' Purchase Intention Salwa Nur Aulia; Tita Adysti; Ahmad Maulana
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.788

Abstract

The rapid growth of the Korean Wave and the increasing popularity of TikTok have significantly transformed the digital marketing landscape. This study aims to examine the influence of Korean-style visual aesthetics displayed by TikTok influencers on university students’ purchase intention. A quantitative approach was employed using a survey method, with data collected through an online questionnaire distributed to active university students who use TikTok and have been exposed to Korean-style aesthetic content. The collected data were analyzed using validity and reliability tests, classical assumption tests, and simple linear regression analysis. The findings indicate that Korean-style visual aesthetics have a positive and significant influence on students’ purchase intention. The visual elements presented by TikTok influencers were found to attract attention, create positive perceptions, and encourage stronger intentions to purchase promoted products. These results suggest that Korean-inspired visual aesthetics serve as an effective marketing stimulus in shaping consumer responses within digital platforms. The study concludes that the use of Korean-style visual aesthetics by TikTok influencers can enhance purchase intention among university students and provides insights for marketers seeking to leverage visual-based promotional strategies in social media marketing.
Co-Authors Ahmad Maulana Rachma Nadhirah Putri Sanjaya Tita Adysti