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All Journal Jurnal Bahasa Asing
Muhammad Ario Mukti
Sekolah Tinggi Bahasa Asing JIA
Languange, Linguistic, Communication & Media Other

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Persuasion Through Repetition: Recurrent Forms and Actions in Amon’s Discourse in The Legend of Korra Muhammad Ario Mukti
Jurnal Bahasa Asing Vol. 19 No. 1 (2026): Jurnal Bahasa Asing
Publisher : Sekolah Tinggi Bahasa Asing JIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58220/jba.v19i1.153

Abstract

This study examines recurring patterns and actions found in Amon’s discourse in The Legend of Korra Season 1. Language is not only a means of communication but also a tool for constructing ideology, influencing audiences, and shaping social relationships. This study aims to identify the recurring linguistic patterns used by Amon and to analyze the social actions carried out through these repetitions. This study employs a qualitative descriptive method with a discourse analysis approach. Data were collected from Amon’s dialogues and speeches throughout Season 1 of The Legend of Korra. The analysis is based on Barbara Johnstone’s theory of recurring forms and actions, supported by Teun van Dijk’s discourse manipulation theory and Aristotle’s concept of persuasion. The findings reveal four dominant recurring forms in Amon’s discourse: benders, equality, revolution, and followers. These recurring forms perform various recurring actions, including constructing an image of the enemy, legitimizing ideology, building solidarity, mobilizing followers, and establishing leadership authority. This study concludes that repetition in Amon’s discourse functions not merely as a linguistic feature, but as a discursive strategy used to shape ideology, social identity, and collective action. Furthermore, these findings suggest that fictional discourse can reflect real-world practices in terms of persuasion, power, and ideological influence.
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