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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Yusup Hari Subagya
Universitas Pignatelli Triputra
Economics, Econometrics & Finance

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GENERATION Z PERCEPTIONS AND THE INVESTMENT FEASIBILITY OF BATIK MSMES: EVIDENCE FROM THE CAPITAL ASSET PRICING MODEL Margaretha Prihatiningsih; Yusup Hari Subagya; Raymond Gunanta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i3.20479

Abstract

This study investigates the influence of Generation Z perceptions on the investment feasibility of Esti Dina Collection Batik MSMEs using the Capital Asset Pricing Model (CAPM). A quantitative explanatory approach was employed with data collected from Generation Z university students through a structured questionnaire. Data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that student perceptions positively influence income improvement and the application of CAPM in evaluating MSME investments. Income improvement also mediates the relationship between investor perceptions and CAPM adoption. These findings suggest that investment decisions among Generation Z are driven not only by expected returns but also by economic expectations and business sustainability considerations. The study contributes to behavioral finance literature by integrating psychological and financial perspectives in evaluating investment opportunities within cultural-based MSMEs. Keywords: Generation Z, CAPM, MSMEs, Investment Feasibility, Behavioral Finance, Batik Industry.
Assessing Students' Readiness to Implement Business and Professional Ethics in the Workplace Yusup Hari Subagya; Poniman; Darmanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i3.20604

Abstract

This study investigates students' readiness to implement business and professional ethics in the workplace and identifies the factors that influence such readiness. The study employed a descriptive quantitative approach involving 42 sixth-semester students from the Diploma III programs in English, Accounting, and Financial Management at Pignatelli Triputra University. The participants had completed Business Ethics and Professional Ethics courses and had undertaken internship programs. Data were collected using a five-point Likert-scale questionnaire and analyzed through descriptive statistical techniques and thematic analysis. The findings reveal that students demonstrate a high level of readiness to apply ethical principles in professional settings, with an overall mean score of 4.45 out of 5. Ethical attitude emerged as the most influential factor (4.66), followed by ethical knowledge (4.45), internship experience (4.43), and the campus environment (4.18). In addition, students expressed highly positive perceptions regarding the importance of ethics in professional life. The major challenges identified include work pressure, conflicts of interest, unethical organizational environments, and temptations to engage in dishonest practices. The study concludes that students' readiness to implement business and professional ethics is shaped by cognitive, affective, and experiential dimensions that are reinforced by an institutional culture promoting integrity. Therefore, higher education institutions should strengthen ethics-based education, expand experiential learning opportunities, and cultivate an academic culture of integrity to better prepare graduates for ethical challenges in the workplace. Keywords: business ethics, professional ethics, work readiness, integrity, higher education.
Co-Authors Darmanto Margaretha Prihatiningsih Poniman Raymond Gunanta