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Lia Nuraini
Program Studi Ilmu Hukum, Universitas Maritim Raja Ali Haji

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Trade Secret Leaks Via Digital Media Comparative Analysis Of Indonesia And Thailand: Pembocoran Rahasia Dagang Melalui Media Digital Analisis Komparatif Indonesia Dan Thailand Ismawati Ismawati; Ramadhina Eka Putri Sugiarto; Arzetty Putri Septeddy; Suria Suria; Binsar Pandapotan Panjaitan; Lia Nuraini
Academia Open Vol. 11 No. 2 (2026): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14825

Abstract

General Background The rapid evolution of electronic technology presents significant challenges for business information security, escalating the risk of corporate data breaches. Specific Background In Indonesia, recent incidents involving corporate data misappropriation by current or former personnel via electronic platforms demonstrate the severe economic and reputational vulnerabilities facing modern enterprises. Knowledge Gap Although Indonesia implements Law Number 30 of 2000, this statute fails to explicitly address electronic breaches, necessitating fragmented reliance on multiple ancillary regulations, whereas comparative jurisdictions possess more adaptive legal frameworks. Aims This study analyzes the regulatory efficacy of electronic commercial information protection and compares the statutory frameworks between Indonesia and Thailand. Results Utilizing a normative legal and comparative approach, findings reveal that Indonesian statutes lack explicit provisions for electronic leaks, digital evidence, and post-employment confidentiality, resulting in legal uncertainty and inefficient enforcement. Conversely, Thailand’s Trade Secrets Act (No. 2) B.E. 2558 demonstrates superior adaptability by explicitly accommodating electronic commercial information, recognizing digital evidence, and establishing specialized dispute resolution mechanisms. Novelty This research distinctly isolates the electronic dimensions of commercial misappropriation by former personnel, bridging theoretical legal certainty paradigms with practical comparative legislative solutions from a neighboring nation. Implications Consequently, Indonesian lawmakers must urgently modernize the corresponding laws to integrate electronic evidence standards, define virtual asset boundaries, and explicitly regulate former personnel liabilities to ensure robust legal certainty. Highlights Current national laws fail to explicitly address electronic corporate data breaches. Thai legislation explicitly accommodates electronic evidence and post-employment confidentiality liabilities. Modernizing national statutes ensures robust legal certainty for commercial information owners. Keywords Electronic Evidence; Legal Certainty; Corporate Data Security; Post-Employment Confidentiality; Legislative Modernization
Legal Liability of Digital Influencers as Commercial Brand Users: Pertanggungjawaban Hukum Influencer Digital sebagai Pengguna Merek Komersial Abella Aurelia Syifa; Aldlyan Meilani; Aulia Putri Insani; Dhuha Nurhidayah; Yeni A Lumbantoruan; Lia Nuraini
Academia Open Vol. 11 No. 2 (2026): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14852

Abstract

General Background: The rapid evolution of digital technology has transformed global trade, positioning digital endorsement as a primary marketing strategy in the modern retail industry. Specific Background: Influencers now serve dual roles as both public promoters and commercial brand users, significantly steering consumer trust and purchasing decisions. Knowledge Gap: Despite their influence, there is legal ambiguity regarding the accountability of influencers when providing inaccurate product information, as demonstrated by the Helwa Skincare case. Aims: This study analyzes the legal position of influencers as brand users and identifies their legal liability for disseminating information that harms consumers. Results: Findings confirm that influencers function as commercial partners, bearing legal responsibility for their communications. Liability encompasses civil accountability under Article 1365 of the Indonesian Civil Code, criminal liability pursuant to the Electronic Information and Transaction Law, and administrative compliance. Novelty: This research provides a distinct legal framework categorizing influencers as commercial entities rather than mere consumers when engaged in paid endorsements, necessitating strict adherence to transparency and prudence. Implications: The study emphasizes the critical need for strengthened regulatory oversight and mandatory sponsorship disclosure to enhance consumer protection and institutionalize influencer accountability in the digital era. Highlights Influencers acting as commercial partners are legally responsible for the veracity of their promotional content under both civil and criminal statutes. Current legal frameworks require influencers to uphold principles of prudence, honesty, and transparency to mitigate potential consumer harm. Strengthening mandatory sponsorship disclosure is essential to align local regulatory practices with global consumer protection standards. Keywords Digital Endorsement; Influencer Accountability; Consumer Protection; Brand Liability; Legal Liability