Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Common
Jefry Robert Dianto
Universitas 17 Agustus 1945 Jakarta
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Media Sosial Tiktok Terhadap Perilaku Konsumtif Remaja Di Kawasan Kolong Tol Penjaringan, Jakarta Utara Jefry Robert Dianto; Vidya Kusumawardani
Jurnal Common Vol. 10 No. 1 (2026): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v10i1.20544

Abstract

This study aims to analyze the influence of the social media platform TikTok on the consumer behavior of teenagers in the Penjaringan toll underpass area, North Jakarta. The research uses a quantitative approach with an explanatory survey method on 30 active TikTok-using teenagers. Data were collected through questionnaires and analyzed using simple linear regression with the help of IBM SPSS Statistics 25. The results show that TikTok has a significant impact on teenage consumer behavior with a significance value of 0.008 (<0.05). The regression equation obtained is Y = 21.048 + 0.364X, indicating a positive relationship between TikTok usage and consumer behavior. The coefficient of determination (R Square) value of 0.225 shows that TikTok contributes 22.5% to teenage consumer behavior, while 77.5% is influenced by other factors outside the study. These findings indicate that the higher the intensity of TikTok use, the higher also the tendency for teens to have consumptive behavior. Keywords: TikTok, social media, consumptive behavior, adolescents, Penjaringan.
Co-Authors kusumawardani, vidya