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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Siti Raudhatul Jannah
Kiai Haji Achmad Siddiq State Islamic University Jember
Religion Education

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MEDIATIZATION OF ISLAMIC DA'WAH: VIRTUAL RELIGIOUS EXPRESSION, ALGORITHMIC AUTHORITY, AND THE DIGITAL RELIGIOUS CREDIBILITY CRISIS IN INDONESIA Aldi Asy Syaikh Ar Rois; Siti Raudhatul Jannah; Kun Wasiz
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

Digital platforms have changed Islamic da'wah not only from the medium side, but also from the deepest structure. YouTube, Instagram, and TikTok are now the dominant spaces for religious communication in Indonesia reshaping the way Islam is expressed, authorized, and trusted by millions of digital Muslims. The study examines three interrelated dimensions: how digital platforms shape virtual religious expression; how algorithmic logic shifts religious authority from scholars and scholarly sanad to content creators and popularity metrics; and how the crisis of digital religious credibility arises when popularity replaces scientific competence in da'wah. Using a descriptive qualitative approach with critical discourse analysis, data were collected through digital observation of more than 150 da'wah content on three platforms, semi-structured interviews with seven deliberately selected informants, and documentation. The data analysis followed the interactive model of Miles, Huberman, and Saldana. The theoretical framework integrates Stig Hjarvard's theory of Religious Mediatization with the logic of Jose van Dijck's platform which includes algorithmicity, connectivity, popularity, and the economy of attention. These findings suggest that digital platforms impose a different grammar of religiosity that prioritizes spectacle, brevity, and emotional resonance over doctrinal depth. Algorithmic authority is progressively marginalizing scholars who do not adapt to the logic of the platform, while at the same time elevating da'i-influencers whose digital capital exceeds their scientific credentials. The result is a real crisis of credibility: Islamic knowledge is increasingly measured by the number of views and followers, not by sanad and scientific competence. This research contributes a new integrated analytical framework for the study of digital da'wah and provides practical implications for Islamic media literacy and da'wah communication ethics in the platform era.
Akomodasi Komunikasi Antarbudaya Santri dalam Menghadapi Ambivalensi Nilai Global di Ruang Digital Alfarizi Cahya Maulana; Fawaizul Umam; Siti Raudhatul Jannah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of digital space has transformed the communication patterns of santri, particularly in accessing religious knowledge, constructing identity, and responding to global values. Santri no longer engage with pesantren values solely through classical Islamic texts, the guidance of kyai, and Islamic educational traditions; they now do so also through social media, visual content, digital algorithms, and artificial intelligence. This study aims to analyze the intercultural communication accommodation strategies of santri in facing the ambivalence of global values in digital space. This study adopts a library research design with a qualitative-descriptive approach. Data were obtained through a review of journal articles, academic literature, intercultural communication theories, pesantren regulations, and relevant documents on pesantren, santri, digital da'wah, and global culture. The data were analyzed using thematic content analysis based on Communication Accommodation Theory, identity negotiation theory, and intercultural communication perspectives. The findings show that santri respond to the ambivalence of global values through value selection, communication convergence, identity divergence, and the internalization of digital adab. This study concludes that santri are active communication actors who adapt, filter, and affirm their Islamic identity in digital space, while pesantren function as value mediators between Islamic tradition and global digital culture.
Co-Authors Aldi Asy Syaikh Ar Rois Alfarizi Cahya Maulana Fawaizul Umam Kun Wasiz