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p-Index From 2021 - 2026
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All Journal Journal of Applied Agricultural Science and Technology
Ummu Liyana binti Abdul Aziz
Universiti Teknologi Mara
Agriculture, Biological Sciences & Forestry

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Navigating Market Volatility through Processing: A Mixed-Methods Study on Value Capture and Business Model Adaptation in Arabica Coffee Farming Mubarokah Mubarokah; Brilliani Raras Sakapuspa; Aulia Nurul Hikmah; Putra Astaman; Ummu Liyana binti Abdul Aziz
Journal of Applied Agricultural Science and Technology Vol. 10 No. 3 (2026): Articles in Press
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/jaast.v10i3.513

Abstract

Recent shifts in Arabica coffee processing before sale stem from declining farmer profitability caused by low harvest-season prices. This study maps farmer group operations onto a business model canvas and measures the added value of coffee processing. Conducted from January to June 2023 in Trawas District, Mojokerto Regency, East Java Province, was deliberately chosen for its relevance. A mixed-methods approach was used, integrating qualitative analysis with quantitative description. Data were analyzed using value-added calculations and the Business Model Canvas. The findings reveal a modest value-added ratio of 30.1% for green bean processing in Trawas Subdistrict. By contrast, coffee powder processed using the natural method yields a high value-added ratio of 48.75% (IDR 9,750.00). These findings demonstrate that producing Arabica ground coffee generates more added value than processing green beans, primarily due to longer processing times and premium output prices. Nevertheless, the coffee processing business system remains outdated. Broader participation in extension activities is expected to enhance farmers' knowledge, leading to increased productivity in Arabica coffee enterprises.
Co-Authors Aulia Nurul Hikmah Brilliani Raras Sakapuspa Mubarokah Mubarokah Putra Astaman