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Konstruk Sosial dan Teknologi: Fenomena Penggunaan Fitur Close Friend dalam Second Account Instagram I Kadek Candika Wira Angga; Hafiz Bimo Nugroho
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

The phenomenon of using the close friend feature on second Instagram accounts reflects the growing need for more intimate interaction spaces in the social media era. This study aims to explore how social construction shapes user behavior in utilizing this feature. The research uses a qualitative descriptive method with the Social Construction of Technology (SCOT) as the theoretical framework. Data were collected through in-depth interviews with six purposively selected informants. Findings indicate that the use of the close friend feature on second accounts is not only a form of privacy control but also a social strategy to maintain exclusive emotional bonds. Users perceive this feature as a safe space for self-expression, free from public norms. In conclusion, Instagram’s second account and close friend feature represent a technological adaptation to the evolving social needs of its users.
Behind the Scenes of Independent Media: Production Dynamics and Regulatory Challenges in The Malaka Project I Kadek Candika Wira Angga; Hafiz Bimo Nugroho; Bayu Wira Handyan; Deo Agung Sembada; Muhamad Nur Khotib
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.12228

Abstract

Indonesia’s digital media ecosystem has rapidly transformed, creating space for independent outlets to emerge with alternative content and business models. Yet, little research has examined how such media sustain themselves amid structural pressures of capital and regulation. This study addresses that gap by analyzing the business model of The Malaka Project, a media collective recognized for its critical, value-based content. The purpose is to explore how The Malaka Project balances editorial independence, financial sustainability, and regulatory adaptation. This study applied a qualitative approach with in-depth interviews involving four key organizational members, namely a producer, editor, social media strategist, and finance officer, complemented by a literature review on media economy and business models. Data were thematically analyzed to identify patterns in content production, monetization, audience relations, and regulatory challenges. Results show that The Malaka Project strategically targets progressive youth, positioning itself as an educational platform rooted in Tan Malaka’s Madilog philosophy. Revenue derives from digital advertising, endorsements, crowdfunding, and community-based activities. Flexible and participatory working conditions foster creativity and collaboration but also expose the organization to precarity due to its reliance on platform algorithms and restrictive regulations, including Indonesia's Electronic Information and Transactions Law (UU ITE).