Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economics (IJEC)
Mario Andriaskiton
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi dan Rekayasa Teknologi, Medan, North Sumatra, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Shopping Experience, Interior Design, And Store Comfort on Customer Satisfaction at Casabella Store Raymond Justine; Agusman; Mario Andriaskiton
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1921

Abstract

This study aims to analyse the influence of shopping experience, interior design, and store comfort on customer satisfaction at Casabella Store. This study uses a quantitative approach with an associative research design. The population in this study consisted of customers who had conducted shopping activities at Casabella Store. Since the exact population size was unknown, the researcher applied the Hair method in determining the sample size. A total of 150 questionnaires were distributed using accidental sampling techniques. Data were collected through questionnaires and analysed using multiple linear regression analysis with the assistance of Statistical Package for Social Sciences (SPSS). The results of the partial significance test showed that shopping experience has a positive but not significant effect on customer satisfaction with a tcount value of 1.192 and significance value of 0.235 (>0.05). Interior design has a positive and significant effect on customer satisfaction with a tcount value of 5.017 and significance value of 0.000 (<0.05). Store comfort also has a positive but not significant effect on customer satisfaction with a tcount value of 1.360 and significance value of 0.176 (>0.05). Simultaneously, shopping experience, interior design, and store comfort significantly influence customer satisfaction with an Fcount value of 10.804 and significance value of 0.000 (<0.05). The coefficient of determination test showed that the independent variables explain 16.5% of customer satisfaction, while the remaining 83.5% is influenced by other variables outside this study. These findings indicate that interior design is the most dominant factor influencing customer satisfaction at Casabella Store
The Effect of Distribution Efficiency, Technology Capability, And Customer Satisfaction on Sales Performance at PT Mandiri Cahaya Plastindo Fikram Wijaya; Mario Andriaskiton; August Halomoan Siregar
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1975

Abstract

This study aims to analyze the effects of distribution efficiency, technological capability, and customer satisfaction on sales performance at PT Mandiri Cahaya Plastindo. A quantitative approach with a causal research design was employed. Data were collected from respondents associated with the company and analyzed using multiple linear regression to examine both partial and simultaneous relationships among variables. The results indicate that distribution efficiency has a positive and significant effect on sales performance, suggesting that timely delivery and effective logistics management contribute to improved sales outcomes. Technological capability shows a positive but insignificant effect, implying that the existing technological resources have not been fully integrated into customer-oriented and strategic business processes. Customer satisfaction has the strongest and most significant effect on sales performance, indicating that product quality, service responsiveness, and customer relationships are key determinants of sales success. Simultaneously, distribution efficiency, technological capability, and customer satisfaction significantly affect sales performance, with a coefficient of determination of 69.1%, while the remaining 30.9% is explained by other factors outside the model. These findings highlight the importance of improving distribution systems, optimizing the utilization of technology, and maintaining customer satisfaction to achieve sustainable sales performance and strengthen competitive advantage
Co-Authors Agusman August Halomoan Siregar Fikram Wijaya Raymond Justine