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All Journal Fahma : Jurnal Informatika Komputer, Bisnis dan Manajemen GEMBIRA (Pengabdian Kepada Masyarakat)
Maria Atik Sunarti Ekowati
UBSI
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Integrasi Kecerdasan Buatan dan Strategi Bisnis dalam Transformasi Digital Maria Atik Sunarti Ekowati; Rousyati; Ahmad Fauzi; Pudji Widodo
Jurnal Informatika Komputer, Bisnis dan Manajemen Vol 24 No 2 (2026): Mei 2026
Publisher : LPPM STMIK El Rahma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61805/fahma.v24i2.208

Abstract

Digital transformation has become a critical driver of organizational competitiveness in today’s disruptive economic environment. This study examines the integration of Artificial Intelligence (AI) with digital business strategies across the e-commerce, fintech, education, healthcare, and manufacturing sectors. A multi-case quantitative approach was employed using 250 observations collected over a ten-month period from organizational information systems, customer satisfaction surveys, and operational performance indicators. Data analysis was conducted using Random Forest and Support Vector Machine (SVM) algorithms to predict business strategy effectiveness, while multiple regression analysis was used to examine relationships among key variables. The results indicate significant improvements in productivity (24.5%), operational efficiency (24.1%), customer satisfaction (24.2%), and return on investment (27.5%). The multiple regression model achieved an R² value of 0.82, while the Random Forest model attained a predictive accuracy of 91%. The study contributes by proposing an AI–business strategy integration framework that extends the Resource-Based View and Strategic Alignment perspectives. Practical implications include supporting managerial decision-making in AI investment allocation, enhancing data analytics capabilities, and developing predictive customer relationship management (CRM) systems. The novelty of this research lies in combining quantitative analysis, data simulation, and predictive modeling to support sustainable digital transformation.
BSI EXPLORE 2026: LITERASI, UMKM DIGITAL, DAN EDUKASI LINGKUNGAN BARAN Muhammad Fahrel Yuliyanto; Anisya Tiara Putri; Zahra Salsabila Afifah; Shalsa Fitri Rahmadani; Aura Ayunda Putri; Ilman Chairi; Maria Atik Sunarti Ekowati
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 04 (2026): AGUSTUS 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Program BSI Explore 2026 di Desa Baran, Kecamatan Cawas, Kabupaten Klaten, merupakan kegiatan pengabdian masyarakat mahasiswa Universitas Bina Sarana Informatika yang berfokus pada integrasi digitalisasi UMKM, pengembangan sistem informasi desa, serta peningkatan literasi pendidikan dan pemberdayaan masyarakat. Pada sektor ekonomi dan digitalisasi UMKM, program ini memberikan pendampingan komprehensif kepada 12 pelaku UMKM lokal yang mencakup pembuatan banner usaha, produksi video promosi produk, pendaftaran lokasi pada Google Maps, pendaftaran serta aktivasi QRIS untuk pembayaran digital, hingga pelatihan pendampingan pengeditan video konten promosi secara mandiri. Di bidang tata kelola informasi publik, mahasiswa merancang dan mengembangkan website resmi Desa Baran sebagai media publikasi potensi lokal dan transparansi informasi desa. Pada bidang pendidikan, peningkatan kualitas pembelajaran diupayakan melalui pembuatan sarana Pojok Baca di SD Negeri 2 Baran serta edukasi pengenalan dan pemanfaatan platform pembelajaran interaktif berbasis media Educaplay yang diikuti oleh 6 guru pendidik. Selain itu, guna mempererat keharmonisan dan partisipasi sosial, program ini turut menyelenggarakan kegiatan kemasyarakatan berupa perayaan Lomba 17 Agustus dan jalan sehat bersama warga Dukuh Bororejo, Desa Baran. Hasil dari rangkaian program pengabdian ini menunjukkan peningkatan kapasitas digital pelaku UMKM, penguatan sarana literasi sekolah, serta terwujudnya transparansi informasi desa yang inklusif dan berkelanjutan.
Co-Authors Ahmad Fauzi Anisya Tiara Putri Aura Ayunda Putri Ilman Chairi Muhammad Fahrel Yuliyanto Pudji Widodo Rousyati Shalsa Fitri Rahmadani Zahra Salsabila Afifah