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All Journal Ultimacomm: Jurnal Ilmu Komunikasi
Dion Dewa Barata
Universitas Multimedia Nusantara
Languange, Linguistic, Communication & Media

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Fashion Sebagai Strategi Simbolik Komunikasi Non-Verbal Dion Dewa Barata
ULTIMA Comm Vol 2 No 1 (2010): ULTIMA Comm
Publisher : Universitas Multimedia Nusantara

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Abstract

Fashion it is not just how to dress, branding, or designing clothes, especially in the contemporary society. Fasyen has become a medium of communication in which identity is represented. This study tried to see fasyen through cultural studies perspective to look at its role in the search for identity. Using a semiotic approach can be seen that fasyen are constraceted by series of signs that systemically designed to serve a particular ideology. As part of our daily life, fashion also used as a means to enter in a particular social group which then will affect their daily behavior Keywords: Fashion, Cultural Studies, Semiotic, Identity, Representation
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